Stakes high for Alaska communities as “A” season for wild Alaska pollock opens The “A” Season for wild Alaska pollock officially opened on January 20, and the stakes couldn’t be […]
Politics take centre stage at Wild Alaska Pollock annual meeting. Senators Murkowski, Sullivan talk appropriations, Government Wild Alaska Pollock purchases and Russia. Working to get the word out about the […]
Total familiarity of Wild Alaska Pollock hits the highest recorded since tracking began. Ketchum data experts tell industry to embrace its ‘frozen-ness’ and other attributes consumers align with to continue […]
Spotlight to shine on surimi and roe at upcoming annual wild Alaska pollock gathering. Register now for meeting focused on harvesting new opportunities for fish, global trade and partnerships with […]
Wild Alaska Pollock tacos to be featured at Edgar’s Cantina in T-Mobile Park. Baseball fans to be introduced to sustainable, delicious fish thanks to NOAA grant, GAPP partnership. Thanks to a […]
Wild Alaska Pollock annual gathering to explore evolving international marketplace. Registration now open for meeting focused on harvesting new opportunities for fish, global trade and partnerships with special speakers and […]
Cajun wild Alaska pollock pasta. Not only is pollock sustainable and inexpensive, it tastes great. Try this easy dish and you’ll be hooked. Recipe courtesy Genuine Alaska Pollock Producers (GAPP) […]
Wild Alaska Pollock launches in second major sports venue. GAPP-awarded Saltonstall-Kennedy Grant funds propel pollock promotion at New York’s UBS arena. New York Islanders fans and concert and event goers […]
2024 Wild Alaska Pollock A season starts. This week, the intrepid men and women of the Bering Sea Wild Alaska Pollock fishery will once again begin catching and processing Wild […]
Wild Alaska Pollock Community Applauds White House Executive Order, Commitment to U.S. Seafood Industry Leaders Thank Biden Administration for Decisive Action to Protect American Consumers from Unknowingly Purchasing Russian-Harvested Fish […]
GAPP board commits additional resources to support demand-building efforts for wild Alaska Pollock. Membership appoints new board members; Bob Desautel and Doug Christensen to continue to serve as officers for […]
Wild Alaska Pollock to be showcased as part of USDA Trade Mission to Southeast Asia. GAPP CEO to Visit ‘Very Favourable’ Malaysian Export Market with Under-Secretary for Trade Alexis Taylor, […]
The people behind Wild Alaska Pollock to be highlighted in new GAPP campaign. Stories from captains, crew and communities connected to fishery showcased in compelling videos, social media content. The […]
As millennials turn forty, ‘provenance’ of Wild Alaska Pollock matters greatly, as does sustainability and affordability. Wild Alaska Pollock surpasses haddock in terms of familiarity for first time. In a […]
Wild Alaska Pollock 5th Annual Meeting to Shine Spotlight on Consumer Behaviour and Seafood Perceptions GAPP ‘Influencers’ to Share Perspective on Fish, Trends and Social Media Consumer insights […]
Wild Alaska pollock in new industry campaign. Attendees at the fifth Wild Alaska Pollock Annual Meeting will be the first to see the video, photo and social media content that […]
Wild Alaska pollock marketing Campaign boosts sales. Wild Alaska Pollock fillet sales had a seventy-eight percent lift for consumers who saw original content this past July from one of six […]
Nordstrom dishes up Wild Alaska Pollock for Earth Month. The Association of Genuine Alaska Pollock Producers (GAPP) has announced a partnership with Nordstrom Restaurants and family-owned Trident Seafoods for Earth […]
New snacking option with Wild Alaska Pollock Fish Bites. As part of its North American Partnership Programme, convenience store chain 7-Eleven is launching a new Wild Alaska Pollock item perfect […]
More quick service restaurants using Wild Alaska Pollock. As the popular fish-focused Lenten season begins, more of the popular quick-service restaurants (QSRs) are featuring menu items with Wild Alaska Pollock […]