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Alaska Seafood Marketing Institute launches new campaign. The Alaska Seafood Marketing Institute is launching a new campaign promoting the importance of selecting Alaska seafood, now more than ever.

The CHOOSE ALASKA campaign reminds Alaskans and customers that choosing wild, delicious and healthy Alaska seafood supports the generations of sustainable fishing communities working hard to safely and responsibly harvest the world’s best seafood, as well as the broader Alaska and U.S. economies. The campaign includes a CHOOSE ALASKA web page, social media and print advertising and a toolkit for Alaskans and industry members to share and show their support for Alaska’s fishing communities.

The Alaska Seafood Marketing Institute (ASMI) is a partnership between the State of Alaska and the Alaska seafood industry promoting the benefits of wild and sustainable Alaska seafood and offering seafood industry education. The seafood industry is Alaska’s largest basic private sector employer with nearly 60 percent of all wild seafood and 90-95 percent of wild salmon harvested in the U.S. coming from Alaska. In addition to wild salmon, Alaska is known for its crab and whitefish varieties such as Pacific cod, sablefish, halibut, Alaska pollock, sole and rockfish – available fresh or frozen year-round. Alaska has been dedicated to sustainable seafood for more than 50 years and is the only state with a constitution that mandates all seafood be managed under the sustained yield principle.

Alaska has taken a leadership role in setting the global standard for precautionary resource management to protect fisheries and surrounding habitats for future generations and leading to an ever-replenishing supply of wild seafood for markets worldwide.