AMERICA’S FAVOURITE SALMON BRAND, LATITUDE 45, GAINS GLOBAL RECOGNITION

America’s favourite salmon brand, Latitude 45, gains global recognition at the Seafood Global Excellence Awards.  Latitude 45, the No. 1 selling smoked salmon brand in the U.S., has been named a finalist in the Best Retail Product category of the 2024 Seafood Excellence Global Awards for its newest product innovation, Latitude 45 Smoked Salmon Candy Bites, bringing the brand recognition on an international stage. The product recently debuted at the Seafood Expo North America in Boston on March 10 – 12 and has been a huge success with consumers since its introduction to the U.S. market in October 2023. Winners of the 2024 Seafood Excellence Global Awards will be announced April 23 during the 30th edition of the Seafood Expo Global taking place April 23 – 25 in Barcelona, Spain. 

 Latitude 45 has dominated the U.S. market for the last two years consecutively, being the No. 1 favourite smoked salmon brand for consumers – a statement backed by Nielsen data.  

 “We are very proud to be acknowledged not only by our consumers in the United States as their favourite smoked salmon brand, but also internationally by our seafood industry peers for our innovative Latitude 45 Smoked Salmon Candy Bites,” said Fernando Pérez, Chief Sales and Marketing Officer of Multi X. “Latitude 45’s evolution remains a priority as we continue to develop new seasoned offerings that endlessly pair with consumers’ needs.” 

Latitude 45 takes salmon from fresh to smoked within 24 hours of leaving the water, ensuring the freshest seafood for consumers in every package. As Seafood Excellence Global Award finalists, the product brings consumers an innovative, fresh, ready-to-eat hot smoked product that inspires at-home cooks with its sweet, smoky and mild taste profile. All products from the Latitude 45 brand, including Smoked Salmon Candy Bites, are Aquaculture Stewardship Council (ASC), Best Aquaculture Practices (BAP) 4 Star, and Orthodox Union Kosher certified. The brand also offers fresh, frozen, hot and cold smoked products from Multi X, the first salmon producer to be ranked in the two most important sustainability indexes: Dow Jones Sustainability Index and Coller FAIRR Protein Producer Index. 

 Latitude 45 Smoked Salmon Candy Bites is one of 40 award finalists selected from the 85 submissions in this year’s competition representing 15 countries from around the world. All seafood products entered for the awards competition will be displayed during the three-day event in the Seafood Excellence Global stand located in Galleria, between halls 4 and 5. Two grand prizes will be awarded for the Best Retail Product and the Best Hotel/Restaurant/Catering (HORECA) Product and four special awards will be presented for innovation, convenience, retail packaging and seafood product line. 

 ABOUT LATITUDE 45  

Latitude 45, the No. 1 selling salmon brand in the U.S., offers fresh, frozen, hot and cold smoked products that are Best Aquaculture Practices (BAP) 4-star, Aquaculture Stewardship Council (ASC) and OU Kosher certified. Responsibly farm raised in the pristine waters of Patagonia, Latitude 45 is the only salmon brand on the market that goes from fresh to smoked in 24 hours. You can find Latitude 45 products at Walmart, Costco, BJ’s Wholesale Club, Winn-Dixie, Meijer and other retailers. For more information, please visit www.latitude45salmon.com.  

 ABOUT MULTI X 

Founded in 1987 in Puerto Montt, Chile, Multi X are pioneers of Chilean aquaculture. The company actively invests and supports the development of Southern Chile, as it has for three decades. Multi X is committed to making the best salmon in the world, placing sustainability and transparency at the centre of the business, managing our global impact, and generating responsible and sustainable value for society and its shareholders.