BIOMAR RAMPS UP FOR SALMON PRODUCT INNOVATION

BioMar ramps up for salmon product innovation. Planning for future product launches and new feed product concepts designed in collaboration with customer demand, the salmon division in BioMar announces the appointment of a new divisional marketing director.

Marcel Huijsmans joins BioMar from Hendrix Genetics, where he has been Director of Communications and Marketing for the last 12 years. The new position is established to ensure strong leadership on delivering agile product development to meet customer needs, together with a rigorous and focus on customer value and sustainability.

“I am pleased that we have been able to attract an international marketing leader such as Marcel Huijsmans to BioMar. With 20 years of experience within the food industry and agriculture/aquaculture businesses, across various categories, ranging from potato products to fresh meat and today animal genetics, he brings a wide range of competences within product and concept development, market dynamics and research, which I am sure will benefit the BioMar organisation as well as our customers”, announces Paddy Campbell VP, Salmon Division in BioMar.

About BioMar

BioMar is a world leader in high performance diets for more than 45 different fish and shrimp species in more than 80 countries. Founded in 1962 by a group of Danish fish farmers, BioMar’s heritage is a long-term commitment to developing the aquaculture industry in a responsible and sustainable way.

BioMar’s main focus is supporting their customers delivering healthy, great tasting seafood. They do this by innovating efficient, safe and nutritious feed for aquaculture with minimal environmental impact. BioMar’s global scale, local agility and execution focus ensure that they can meet individual customer needs – always with departure in proven results and a meticulous focus on food safety.