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Fish and Chips Seafood



Cardiff chip shop hits the spot to win Marketing & Innovation award.  Zero Plus Fish & Chips has received an industry seal of approval for knowing how to reel in customers, with the National Fish and Chip Awards naming it the winner of the Marketing & Innovation category.

Zero Plus Fish & Chips managed to stave off the competition – fellow finalists Hennighan’s in Machynlleth, Wales and The Real Food Café in Tyndrum, Scotland –

having impressed the judging panel which evaluated the success of its marketing, the innovation of the campaign and how it translated into sales, as well as looking at how GDPR rules were adhered to.

Awards organiser and President of the National Federation of Fish Friers, Andrew Crook comments:

“We love to see chip shops doing fun and interesting campaigns and Zero Plus Fish & Chips has really embraced the opportunity to make itself standout from other chip shops. It’s definitely paid off as it now has the Marketing & Innovation award to proudly display for its efforts. Well done to the team!”

Sean Savage, sales & marketing director at foodservice supplier T.Quality, which sponsored the award, comments:

“Zero Plus Fish & Chips has truly set the bar high with its innovative approach to promoting its fish and chips. The use of eye-catching marketing strategies, and personalised customer experiences have not only attracted new customers but have also solidified its place as an industry leader.

“Winning the Marketing and Innovation Award at the National Fish and Chip Awards is a testament to Zero Plus Fish & Chips’ unwavering commitment to excellence. The dedication to innovation and its ability to adapt and thrive in a competitive marketplace are truly commendable.”

Zero Plus Fish & Chips has been invited to visit Norway in June for a once in a lifetime experience with Seafood from Norway. The two-day study trip will take fish and chip shop teams on an unforgettable exploration of the Norwegian fishing industry, experiencing the cold, clear waters aboard the state-of-the-art longliner and Danish seine vessel, Østerfjord, to learn more about environmental and sustainable practices that ensure UK fish and chip shops are supplied with the freshest, highest quality produce.

They will also meet leading industry authorities and stakeholders to find out how fish stocks are sustained, as well as learning about frozen at sea white fish.

For more information and bits on the National Fish and Chip Awards, please visit: www.thefishandchipawards.com.