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GSSI welcomes Iberostar Group to Global Partnership. The Global Sustainable Seafood Initiative is pleased to announce Iberostar Group has joined GSSI as their first tourism Funding Partner.

Iberostar Group is a family-owned Spanish multinational company with a collection of more than 120 four and five-star resorts in 19 countries around the globe. The hotel chain strives to create a responsible tourism framework that focuses on people and the oceans and is committed to preserving the environment and protecting the oceans surrounding their properties.

Through their Wave of Change movement, Iberostar commits to sourcing 100% of its seafood from responsible sources by 2025. Iberostar is setting a standard towards responsibly-sourced seafood while relying on gastronomic excellence to revolutionise the path towards responsible consumption.

Wave of Change is Iberostar’s pioneering responsible tourism movement to move beyond plastics and towards a circular economy, promote the responsible consumption of seafood and improve coastal health. Since 2017, Wave of Change has worked to set the standard for responsible tourism through its projects and initiatives around the globe.

“Our new partnership with GSSI is pivotal to us reaching our goal of 100% responsible seafood consumption by 2025. We are looking forward to working with them and utilising the benchmarking tool as an opportunity to expand our responsible seafood procurement and support their new initiative Seafood MAP,” said Adriana Sanchez, Responsible Seafood Strategy Director for Iberostar.

Iberostar Group

Iberostar Group is a 100% family-owned Spanish multinational company with more than 60 years of history. Hospitality is the company’s core business, with a portfolio of more than 120 four- and five-star hotels located in 19 countries worldwide and a workforce of more than 34,000 employees. Iberostar consolidates its quality through innovation and renovation of its product, introducing new concepts that promote an authentic culture of wellbeing and propose a healthy gastronomy, boosting the use of local products.

Iberostar Group leads with purpose in its pursuit to set the standard for responsible tourism. Its commitment to preserving the environment and protecting the oceans surrounding its properties is consolidated through Wave of Change, Iberostar’s pioneering initiative to move beyond plastics and towards a circular economy, the promotion of responsible consumption of seafood, and care for coastal health.


As the public-private partnership on seafood sustainability with 90+ stakeholders industry-wide, GSSI aligns global efforts and resources to address the latest seafood sustainability challenges. Governed by a Steering Board representing the full seafood value chain, companies, NGOs, governments and international organisations – including the FAO –, GSSI promotes sector-wide collaboration to drive forward more sustainable seafood for everyone.