MCS REDESIGNS ITS ‘GOOD FISH GUIDE’
MCS redesigns its ‘Good Fish Guide’. The Marine Conservation Society has redesigned the Good Fish Guide, the charity’s flagship tool for seeking out sustainable seafood, with new, easy to use features.
YouGov research, on behalf of the Marine Conservation Society, discovered 75% of UK adults believe that unsustainable seafood has a large impact on the sea. As more consumers look to find out where their food is coming from, the Good Fish Guide provides an easily accessible, credible resource to find out exactly how sustainable the seafood they are purchasing is.
The redesigned Guide is available on the Marine Conservation Society’s new website and on a practical new app. A simple search function helps users easily find seafood ratings, with options to filter by sustainability rating. The Guide suggests Sustainable Alternatives helping consumers move away from unsustainable options and for those keen to try something new, there are recipes and how-to guides to help in the kitchen. The app has the same up-to-date information that appears on the charity’s website, allowing consumers to easily find out the sustainability of seafood whilst browsing restaurant menus or supermarket shelves.
Charlotte Coombes, Good Fish Guide Manager:
“We’re so thrilled to share the new Good Fish Guide, which contains the same ratings, guided by science and analysed by experts, now in a more streamlined and easier-to-use format. With thanks to generous funding and working in consultation with businesses and consumers, the new Good Fish Guide has been redeveloped and redesigned to make choosing sustainable seafood more accessible and even easier.”
Research from YouGov on behalf of the Marine Conservation Society found that 24% of UK adults who don’t buy sustainable seafood feel the process is ‘too complicated’ and don’t know what to look for. The Good Fish Guide’s new, more accessible format simplifies decision making for consumers, providing straightforward sustainable seafood choices.
The Guide still rates each species depending on where and how it’s caught, and grades it using a basic traffic light system. Red rated stocks are on the charity’s ‘Fish to Avoid’ list, and green rated seafood are the most sustainable options and considered ‘Best Choice’ for consumers.
Ratings produced by the Marine Conservation Society are carefully researched and rigorously reviewed by scientists, ensuring ratings are accurate. Wild-caught seafood ratings are based on fish stocks, how well fishing is being controlled, and what the effects are on the environment, including bycatch and habitat damage. Farmed seafood ratings are based on the sustainability of the fish feed being used, welfare, aquaculture control, and wider environmental impacts. Scientists, fishermen and businesses review each proposed update to the Guide providing additional information.
Simply visit the Good Fish Guide website, www.goodfishguide.org to download the Good Fish Guide app.