NEW SHELLFISH PRODUCTS LAUNCHED BY AQUAMAR

New shellfish products launched by Aquamar

US processor Aquamar®, a global leader in convenience seafood products, introduced new shellfish innovations at last month’s Seafood Expo North America (SENA) in Boston.

Visitors to the Aquamar booth got the first sneak peek at the brand’s new seafood innovations modelled after traditional dishes from Italy and Spain. Designed to be enjoyed in minutes, these ready-to-heat, refrigerated offerings make it easy to enjoy high-quality shellfish at home, providing a simple solution to meet consumer interest in eating more seafood.

Aquamar’s new shellfish offerings include:

• Aquamar® Wild Red Shrimp in Lobster Sauce: All-natural wild-caught red shrimp from Argentina with a fresh, clean flavor and subtle sweetness
• Aquamar® Baby Clams with Garlic: Baby Clams with big flavour from Italy, a nutritious and delicious delicacy
• Aquamar® Seafood Medley in Seafood Sauce & Aquamar® Mixed Seafood in Tomato Broth: Two magical medleys sourced from Italy include a blend of juicy mussels, savoury shrimp, and tender baby clams
• Aquamar® Shrimp Skewers in a Tangy Garlic Dressing: Ecuadorian shrimp prepared in the finest culinary tradition in Spain
• Aquamar® Albariño Mussels with White Wine and Butter & Aquamar® Steamed Mussels with Tomato and Garlic: Sustainably-harvested mussels from Galicia, Spain, prized for their incredible plumpness and unmatched flavour profile

“Since our inception, Aquamar has been rooted in innovation, starting with our founders who were instrumental in bringing surimi to North America all the way to today as we evolve alongside modern consumers with our new shellfish innovations sourced from Italy and Spain,” said Daryl Gormley, CEO, Aquamar, Inc.

“From the shrimp to the clams and mussels, our latest offerings give retailers affordable, one-of-a-kind options that their consumers can enjoy in the comfort of home with almost no preparation needed. By collaborating with partners who share our commitment to providing superior and environmentally sustainable seafood, we are continuing our mission of ensuring everyone has access to healthy, high-quality protein.”

In addition to sampling new seafood innovations at the booth, Aquamar also showcased its ready-to-eat Seafood Tenders, available in four varieties – smoked salmon, cod, crab, and savoury haddock – as well as its Surimi portfolio, including Shred, Stick, Chunk and Flake.

To help raise consumer awareness and drive purchase, Aquamar has high-impact marketing and merchandising coupled with end-to-end sales support to help retailers. Along with consumer advertising and purchase incentives, the company has impactful in-store merchandising and an industry-first seafood department training program for all retailers.

Source