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Wild Alaska Pollock launches in second major sports venue. GAPP-awarded Saltonstall-Kennedy Grant funds propel pollock promotion at New York’s UBS arena. New York Islanders fans and concert and event goers […]
GAPP Launches Wild Alaska “Pollock Pod” The first “Pollock Pod,” a podcast recorded with the Wild Alaska Pollock industry in mind, will air its first episode tomorrow, Friday, January 19, […]
Alaska pollock sector praises closure of Russian export loophole. Wild Alaska Pollock industry leaders are united in thanks and praise for the Biden Administration, as well as Alaska Senators Lisa […]
Wild Alaska Pollock Community Applauds White House Executive Order, Commitment to U.S. Seafood Industry Leaders Thank Biden Administration for Decisive Action to Protect American Consumers from Unknowingly Purchasing Russian-Harvested Fish […]
GAPP board commits additional resources to support demand-building efforts for wild Alaska Pollock. Membership appoints new board members; Bob Desautel and Doug Christensen to continue to serve as officers for […]
Wild Alaska Pollock to be showcased as part of USDA Trade Mission to Southeast Asia. GAPP CEO to Visit ‘Very Favourable’ Malaysian Export Market with Under-Secretary for Trade Alexis Taylor, […]
The people behind Wild Alaska Pollock to be highlighted in new GAPP campaign. Stories from captains, crew and communities connected to fishery showcased in compelling videos, social media content. The […]
As millennials turn forty, ‘provenance’ of Wild Alaska Pollock matters greatly, as does sustainability and affordability. Wild Alaska Pollock surpasses haddock in terms of familiarity for first time. In a […]
Wild Alaska Pollock 5th Annual Meeting to Shine Spotlight on Consumer Behaviour and Seafood Perceptions GAPP ‘Influencers’ to Share Perspective on Fish, Trends and Social Media Consumer insights […]
Wild Alaska pollock in new industry campaign. Attendees at the fifth Wild Alaska Pollock Annual Meeting will be the first to see the video, photo and social media content that […]
Alaska pollock sales lift following PR campaign. Awareness, perception, intent to purchase and actual sales of Wild Alaska Pollock fillet and surimi products all rose as a result of the […]
Proposals sought to boost Alaska pollock sector. The Association of Genuine Alaska Pollock Producers (GAPP) is actively seeking break-through proposals for its latest round of Partnership Programme funding. For the […]
Nordstrom expands commitment to Alaska pollock. The Association of Genuine Alaska Pollock Producers (GAPP) has announced the second year of its partnership with Nordstrom Restaurants and family-owned Trident Seafoods. This […]
Major Alaska pollock event to be held later this year. The industry’s fifth-ever event that brings together Wild Alaska Pollock industry executives, allied industry and dynamic speakers and experts will […]
New director for Alaska pollock producers. Seafood industry veteran Ronald Rogness will join the Association of Genuine Alaska Pollock Producers (GAPP) as its Director, Industry Relations, Partnerships and Fishery Analysis. […]
Wild Alaska pollock marketing Campaign boosts sales. Wild Alaska Pollock fillet sales had a seventy-eight percent lift for consumers who saw original content this past July from one of six […]
New chairman for Alaska pollock producers. Bob Desautel, Wild Alaska Pollock industry veteran and Global Seas CEO has taken the helm as Chairman of the Board for the Association of […]
Nordstrom dishes up Wild Alaska Pollock for Earth Month. The Association of Genuine Alaska Pollock Producers (GAPP) has announced a partnership with Nordstrom Restaurants and family-owned Trident Seafoods for Earth […]
Landmark report on export opportunities for Alaska pollock. The United States, Malaysia, Spain, and the United Kingdom rank as the most favourable future markets for Wild Alaska Pollock demand growth, […]
Alaska pollock producers adopt ambitious strategic plan. At their March 4, 2022, meeting, the Association of Genuine Alaska Pollock Producers (GAPP) Board of Directors approved an ambitious strategic plan and […]
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