PRINCE CHARLES INSPIRED BRAND LANDS EXPORT DEAL
HRH Prince Charles Inspired Brand Helps Land Deal For Scottish Seafood Specialist, Loch Fyne
An award winning HRH Prince Charles inspired brand called ‘Mey Selections’ is now available in the USA and Switzerland.
The brand features some of Scotland’s finest products, sourced and selected within 150 miles of the Castle of Mey – formerly owned by Queen Elizabeth, the Queen Mother.
Premium Scottish smoked salmon products from Loch Fyne, which form part of the ‘Mey Selections’ range, is being stocked by two popular fine food retailers in the USA and Switzerland and is expected to be rolled out in further countries.
Shortbread, biscuits, cakes and cheeses from artisan producers in the area around the castle of Mey in Caithness are also on sale in Texas, as part of the same range. Loch Fyne’s Mey Fillet, Kiln Roasted and Traditional Oak Smoked salmon is already available in ten American ‘Central Market’ gourmet grocery stores throughout Texas, along with biscuits, cake and cheese from the ‘Mey Selections’ range.
Loch Fyne Gravadlax will also be available alongside ‘Mey Selections’ Loch Fyne salmon products in 13 Globus stores in Switzerland from this month onwards.
Cameron Brown, Managing Director of Loch Fyne, said:
“The Mey Selections is an initiative which was launched by HRH the Duke of Rothesay in 2005 to foster closer connections between farmers, fine food producers and customers, helping to maintain a traditional and balanced way of life in the North Highlands. All ‘Mey Selections’ produce is sourced within 150 miles of the Castle of Mey. Products and producers must meet quality standards to be part of the range.
“HRH Prince Charles’ initiative to create the Mey Selections brand to support food producers in the North Highlands of Scotland has really helped us demonstrate the high quality of Scottish produce. Buyers in international markets want to know that they’re getting the best smoked salmon, and what better mark of quality than a royal association.”
“Our royal heritage is very popular overseas so the support of a brand inspired by His Royal Highness Prince Charles helps us to underline the high quality and exceptional flavour of Scottish produce in international markets. Our smoked and marinated salmon products in the Mey Selections range has been crafted by our award-winning smokery.”