Rockpool Fishmongers Crowned 2025 Fishmonger of the Year by National Federation of Fishmongers
National Federation of Fishmongers celebrates excellence across the UK’s independent seafood sector
The National Federation of Fishmongers (NFF) has announced Rockpool Fishmongers, based in Blackheath, London, as the overall winner of the 2025 Fishmonger of the Year Awards.
Founded in 2023 by a team with deep roots in both fishmongery and hospitality, Rockpool has quickly built a reputation for excellence combining exceptional quality, creativity, and community spirit.
The judges praised Rockpool for ‘their outstanding focus on quality, innovation, teamwork and customer care. A dynamic new business that captures everything modern fishmongery should be.’
The awards celebrate excellence across the UK’s independent seafood retail sector, recognising the craft, knowledge, and integrity behind the counter.
This year’s finalists showcased an outstanding range of skills and business styles, from coastal fishmongers and smokehouses to urban seafood specialists and mobile traders, each one representing the very best of modern fishmongery.
2025 Finalists – Celebrating the Best of British Fishmongery
- Moxon’s Fresh Fish (Clapham, London) A benchmark for Modern Fishmongery across multiple stores
- Sandys Fishmongers (Twickenham) Heritage and Community Champion
- Pysk (Falmouth, Cornwall) Sustainability and Innovation in Practice
- Parkstone Fisheries (Poole, Dorset) Craftsmanship and Customer Care
- World of Fish (Lowestoft, Suffolk) Customer Connection and Social Media Excellence
- The Fish Market (Isle of Man) Island Innovation and Industry Collaboration
- Rockpool Fishmongers (Blackheath, London) Fishmonger of the Year 2025
This year’s judging panel reflected the very best of British fishmongery expertise, bringing together some of the UK’s most respected independent fishmongers with almost 200 years of combined experience in the trade:
- Sue MacKenzie, President of the National Federation of Fishmongers and owner of The Fish Shop, Camberley
- Andrew Kenny, Vice President of the NFF and owner of Cross of York
- Giles Shaw, Honorary Treasurer & Company Secretary of the NFF, and owner of Wellgate Fisheries, Clitheroe
- Rex Goldsmith, Immediate Past President of the NFF and owner of The Chelsea Fishmongers
- Hayden Cutting, Bells Fishmongers, Carlisle NFF Council Member and winner of Fishmonger of the Year 2024
Sue MacKenzie, President of the National Federation of Fishmongers, said:
‘This year’s awards have been one of the most rewarding projects the Federation has delivered.
‘The standard of entries was truly exceptional, and the enthusiasm from businesses up and down the country has been inspiring. The recognition these awards bring has already made a real difference, from local press coverage to new customer interest and a renewed sense of pride among fishmongers.
‘Rockpool Fishmongers exemplify everything we stand for – passion, craftsmanship, innovation and community spirit. But every single finalist has shown why independent fishmongers remain at the heart of Britain’s food culture. I couldn’t be prouder of what our industry is achieving.’
Other Award Winners 2025
- T Buck Seafoods – Best Mobile (England)
- Ayrshire’s Wee Fish Van – Best Mobile (Scotland)
- C Fayre – Best in Scotland
- E Ashton Fishmongers – Best in Wales
- Phil’s Plaice – Best in the North East
- Fish on the Quay – Best in the South West
- Jenkins & Son Fishmongers – Destination Fishmonger of the Year
- Island Fish Shetland – Sea-to-Plate Award
Images Rockpool Fishmongers –2025 Fishmonger of the Year © National Federation of Fishmongers (NFF)