UK SEAFOOD SECTOR GEARS UP FOR SEAFOOD WEEK
The UK seafood sector gears up for Seafood Week 2018, which will be held from 5 to 12 October.
Seafood Week is an annual campaign aimed at getting more people to eat more fish, more often. Seafish runs the eight-day celebration every October and highlights the variety and quality of fish and shellfish on offer in the UK.
Now in its fourth year since Seafish reintroduced Seafood Week back into the nation’s calendar, the 2018 event will be bigger and better than before. Seafish is looking for even more new partnerships with major brands to join with existing supporters to make Seafood Week 2018 a great opportunity for the seafood industry. Businesses across the whole supply chain will be tempting consumers with great ways to buy, cook and dine out on great seafood choices, while also championing the nation – through their own marketing channels – to eat more seafood, more often.
In 2015, Seafish appointed independent best value experts to estimate the worth of Seafood Week for industry. The result revealed that for every £1 Seafish spent (direct costs and staffing) the estimated return benefit of between £25 and £64.
Seafood Week will once again start with the popular social media campaign #fishpunday (5 October 2018) which will encourage the public to take part online, and give businesses the opportunity for their brands to be more visible to potential customers. A different species will be celebrated on each day of Seafood Week, with alternatives also promoted to ensure that consumers are made aware of the great choice and quality available in the UK.