Fish Focus

XPERTSEA SIMPLIFIES THE JOURNEY TO SELL SHRIMP RESPONSIBLY

xpertSea simplifies the journey to sell shrimp responsibly. xpertSea Responsible Shrimp makes it easy for buyers to meet evolving market conditions, achieve sustainability goals, and accelerate the uptake of responsible practices throughout the industry

xpertSea, a Canadian technology company that makes aquaculture more productive and sustainable, today announced xpertSea Responsible Shrimp, a new data-driven service that makes sourcing sustainable shrimp easy for international buyers. Leveraging xpertSea’s deep network of farmer relationships and xpertSea MAX technology, xpertSea Responsible Shrimp simplifies meeting sustainability commitments and unlocks farm-to-table shrimp with powerful marketing and storytelling opportunities.

[Note: Buyers are invited to schedule meetings with xpertSea at Seafood Expo, March 12-14. Please contact responsibleshrimp@xpertsea.com to book your appointment.]

Seafood buyers face evolving market conditions that make sourcing responsibly an imperative. Consumers are increasingly demanding food they can trust, with clear information about its source and impacts. Companies have made public commitments to carbon reduction in their supply chain but may not have a clear path yet to meet them. Regulatory pressure, such as required carbon emission disclosures and traceability requirements, add complexity and uncertainty to the sourcing process. And while seafood is one of the world’s most globally traded commodities, accessing reliable information about its production can be especially complex.

xpertSea’s Responsible Shrimp offering makes meeting these evolving market conditions seamless, and makes sustainable shrimp a reality that any buyer can access today.

With xpertSea Responsible Shrimp, buyers can:

“This launch represents a significant milestone in our journey towards empowering a sustainable food system,” said Katie Sokalsky, CEO of xpertSea. “We began by creating technology to improve shrimp aquaculture productivity and improve farmers’ lives. Since then, we’ve focused on deepening our understanding of farmers’ needs and refining our technology to ensure that sustainable shrimp production and sourcing are easily accessible to all buyers. We are convinced that shrimp can be affordable, delicious, and good for the planet. We are excited to be taking this important step forward.”

xpertSea Responsible Sourcing leverages xpertSea MAX, a sophisticated AI platform that enables farmers to obtain precise shrimp data, insights and predictions and collect ESG metrics such as carbon footprint, biodiversity, environmental performance, labour conditions, and animal welfare. With this information in hand, farmers can offer international buyers more sustainable seafood, leading to a more transparent, traceable and eco-friendly supply chain.

“Empowering buyers and retailers to connect to who produced their shrimp and how it was produced through verified farm data is a big step toward a more sustainable and transparent aquaculture industry,” said Amy Novogratz, Co-Founder and Managing Partner at Aqua-Spark and an xpertSea board member. “Not only is XpertSea making it much easier and more necessary for responsible seafood sourcing, they are also encouraging farmers and delivering them more value to improve their practices and produce more sustainably.”

Together with xpertSea, buyers are now able to KNOW YOUR FARMER, SOURCE INTELLIGENTLY, and DRIVE IMPACT:

About xpertSea

xpertSea’s mission is to use data and technology to bring trust, transparency and productivity to aquaculture. We are working towards a better, fairer and more sustainable aquaculture industry by leveraging AI to help farmers increase their efficiency and boost their output through valuable data-driven production insights. Visit our website at www.xpertSea.com.