ACME SMOKED FISH UNDERGOES BRAND REFRESH

Acme Smoked Fish undergoes brand refresh. Acme Smoked Fish, the USA’s leading smoked fish purveyor, debuted its refreshed product packaging with a company rebrand that brings approachability to four generations of fish smoking legacy. The Acme brand’s new deep blue hue evokes the ocean while illustrations and photography bring energy and education to inspire customers. A new ‘smoke scale’ on their packaging guides eaters seeking light, medium or heavy smoke.

Acme’s newest products include Lox in a Box Snack Kit – bringing smoked salmon to a snackable, on-the-go format complete with crackers and cream cheese or avocado spread. Acme is also branching out with ready-to-eat flavoured hot smoked salmon filets: Lemon Garlic, Honey Maple, and Kansas City BBQ. The year ahead includes more new products that deliver a premium smoked fish experience and help people discover and fall in love with smoked fish.

“Smoked fish is delicious and nutritious – and convenient on top of it all: a ready-to-eat, no cooking required delicacy that you can enjoy in a number of ways,” says Teresa Low, Acme’s Chief Marketing Officer. “It’s an easy, protein-packed addition to your favourite dish.  We invite you to take your smoked fish tradition beyond the bagel – try it atop your favourite pasta or salad this summer.”

Two of Acme’s newest products previewed at New York City’s Summer Fancy Food Show before launching with retailers later this year: Smoked Ahi Sesame Crusted Tuna, and Sweet Heat Smoked Salmon Dip, made in collaboration with Mike’s Hot Honey®.

Acme’s 1% for Climate Initiatives programme also rolled out this year, providing a 1% donation of sales from the entire line of Acme cold smoked salmon products to support climate initiatives that reduce the carbon footprint and increase diversity within the industry. Acme supports a number of projects across North America through their charitable foundation, setting the stage for the next generation to craft seafood with responsible practices.

The company’s recent slogan, ‘You’ll Want What We’re Smoking’, brings fun and whimsy to the seafood world with a reference to their expertise: smoking fish for over seventy years.

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