AKER BIOMARINE SIGNS STRATEGIC PARTNERSHIP AGREEMENTS

Aker BioMarine signs strategic partnership agreements. Aker BioMarine attended in Shanghai the China International Import Expo (CIIE) from November 5-10, exhibiting its Antarctic krill-based products for human health & nutrition, aqua, and pets.

This was Aker BioMarine’s fourth consecutive year participating in the event, and this year, the company conducted signing ceremonies to mark new strategic partnership agreements with Chinese customers.

During the Expo, Aker BioMarine hosted an official Norwegian delegation representing the Norwegian Consulate General in China at the company’s CIIE exhibit. The Norwegian delegation will bear witness to the signing with a total of 18 strategic partners from the human health & nutrition and pet food industries.

“China is the world’s second largest importer and consumer in the world, and it is a key strategic market for Aker BioMarine. We have solidified many long-term partnerships in the country, and the Expo is a great opportunity for us to officially declare our collaborations and progress in the Chinese market,” says Thong Luu, SVP Human Health & Nutrition Asia, Aker BioMarine.

Krill sales, samples, and live streaming at Aker BioMarine’s CIIE exhibit

At the Aker BioMarine stand, company representatives will be ready to talk to attendees about how krill is a superior source of omega-3 and choline for the human nutrition supplement market. Krill is also proven to be an effective ingredient for pet food, yielding clear health returns for domesticated animals as well. Aker BioMarine will offer product samples from its stand, as well as run live streaming and sales offers.

“CIIE is attended by hundreds of industry leaders and large organisations from around the world – and it’s a key event for us to promote our products to current and potential customers, officials, and consumers. We are excited to take part and share the benefits of krill, as well as celebrate and solidify our many partnerships in China,” says Regional Sales Director, HH&N China, Jim Wang.

5^th Annual CIIE held at the National Convention and Exhibition Centre

CIIE officially launched in 2018, an initiative from Chinese President Xi Jinping to support economic globalisation in the country. The Expo is hosted by the Ministry of Commerce of the People’s Republic of China and the Shanghai Municipal People’s Government and will take place at the National Convention and Exhibition Centre in Shanghai.

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