BLUE AND BREWER PARTNER TO PROTECT UK SEAS
Blue Marine Foundation (BLUE) and Adnams Southwold have announced a new partnership to protect the UK’s seas. Through this partnership, Adnams is supporting BLUE’s projects protecting and rewilding the UK’s offshore marine protected areas (MPAs) through the sale of their new premium lager, Kobold.
The partnership will support BLUE in stopping unsustainable fishing practices in offshore marine reserves. The East Anglian coast, Adnams’ home, is one area where BLUE proposes to target unsustainable fishing. BLUE also seeks to explore the potential for a network of national parks in the sea. The East Anglian coast is a proposed site to initiate early conversations about a national marine park.
Charles Clover, executive director of Blue Marine Foundation, said: “Adnams is helping us to combat unsustainable fishing in the North Sea offshore marine reserves, and we are very grateful to them for their support. Putting a stop to harmful fishing practices like trawling and dredging will help to restore endangered marine species and their habitats within marine protected areas and to support artisanal fishing communities on the East Anglian coast, helping to safeguard their livelihoods.”
The lager is named after the Kobold legend – a water spirit that protects sailors on the North Sea. Kobold is therefore inspired by the sea that it helps to protect.
Andy Wood, CEO of Adnams, said “Our commitment to the environment and sustainability is enduring, we have for decades developed ways to grow sustainable success into our business – we started our eco centre and beach cleans over 15 years ago. We are excited to be working with BLUE to develop sustainable systems that support our communities and the seas that play such an important part in our ecosystem.”