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After the storm, comes the calm. Bjørn-Erik Stabell, UK Director at the Norwegian Seafood Council (NSC), explains that despite record-low Norwegian quotas and a challenging first half of the year, […]
Norway’s World Cup team tops up 500kg seafood supply ahead of England quarter-final. Additional seafood shipment sent to the team camp as Norway’s World Cup nutrition strategy continues to attract […]
Norwegian seafood powers national team’s performance at World Cup. Team chef Aron Espeland brings 500kg of fresh Norwegian seafood to US to ensure players are at the top of their […]
Decline in value of Norwegian seafood exports in May, due to lower volumes and a stronger krone. Norway exported seafood worth NOK 13.4 billion in May. This represents a decline of […]
Significant opportunity for seafood targeting the “protein boom” using clearer messaging and more convenient formats. With 20% of UK consumers now following a high-protein diet[1] the seafood industry is in […]
Navigating a volatile landscape. The conflict in the Middle East is now entering its second month. While there have been attempts at diplomatic engagement, progress remains fragile and the overall situation […]
Increased salmon volumes and high wild fish prices drove growth in seafood exports in March. Norway exported seafood worth NOK 15.5 billion in March. This represents an increase of NOK […]
Haaland and Norwegian seafood extend partnership through autumn 2028. The Norwegian Seafood Council (NSC) and Erling Braut Haaland are extending their partnership, with the football star continuing as an ambassador […]
Traditional and international: Cured Norwegian fish across the globe. From the south of Europe, all the way to the Caribbean and to the African continent – Norwegian cured fish, known as […]
Whitefish at a crossroads: record-low cod, a tight haddock market and what it means for UK buyers. By Eivind Hestvik Brækkan, seafood analyst, Norwegian Seafood Council (NSC). Let’s start with […]
Trude Olafsen hands over role in Sjømat Norge. After ten years in Sjømat Norge, the Norwegian Seafood Federation, Trude Olafsen is handing over the role to Arnstein Hosaas. Olafsen has […]
Prawns in the UK Market Report 2026, unveiled at the Norway–UK Seafood Summit, positions cold-water prawns as one of the most compelling growth opportunities in UK foodservice. While prawns already […]
Industry overview before the Norway–UK Seafood Summit. Doors open at 11am today! While the year began with difficulties for Norwegian seafood globally, the UK market continues to demonstrate resilience and […]
Sharp fall in value to the US contributed to decline in Norwegian seafood exports in January. Norway exported seafood worth NOK 14.8 billion in January. This is a decrease of […]
Seasonal skrei on culinary migration across markets. Skrei cod is famous for its long migration from the Barents Sea to the coast of Norway. Caught only seasonally from January to […]
2025 is behind us: welcome to 2026. By Bjørn-Erik Stabell, Norwegian Seafood Council. Earlier this month, the Norwegian Seafood Council announced the annual results for 2025. Here are the headline […]
Seafood from Norway names Geir as host vessel for 2026 National Fish and Chip Award winners’ study trip. Seafood from Norway has announced that the vessel Geir will host the […]
Industry anticipates ‘excellent’ skrei quality as season kicks off in Norway. The Skrei Patrol outlines expectations for 2026, while seafood specialists extol the virtues of this seasonal delicacy January will […]
Decline in Norwegian seafood exports for second consecutive month. Norway exported seafood worth NOK 16.6 billion in November. This is a decrease of NOK 608 million, or 4 per cent, compared […]
Unlocking poké’s potential – NSC research signals major growth opportunity as consumers inspired to prepare raw fish at home. 42% of UK consumers opt for poké out of the home, […]
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