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Wild Alaska pollock marketing Campaign boosts sales. Wild Alaska Pollock fillet sales had a seventy-eight percent lift for consumers who saw original content this past July from one of six […]
New chairman for Alaska pollock producers. Bob Desautel, Wild Alaska Pollock industry veteran and Global Seas CEO has taken the helm as Chairman of the Board for the Association of […]
GAPP seeks cutting-edge proposals for next funding round. The Association of Genuine Alaska Pollock Producers (GAPP) is actively seeking cutting-edge proposals for its next round of Partnership Programme funding. GAPP […]
Nordstrom dishes up Wild Alaska Pollock for Earth Month. The Association of Genuine Alaska Pollock Producers (GAPP) has announced a partnership with Nordstrom Restaurants and family-owned Trident Seafoods for Earth […]
Landmark report on export opportunities for Alaska pollock. The United States, Malaysia, Spain, and the United Kingdom rank as the most favourable future markets for Wild Alaska Pollock demand growth, […]
Alaska pollock producers adopt ambitious strategic plan. At their March 4, 2022, meeting, the Association of Genuine Alaska Pollock Producers (GAPP) Board of Directors approved an ambitious strategic plan and […]
Alaska pollock fishery secures prestigious sustainability award. The Wild Alaska Pollock fishery was recognised for its successful fishery management and sustainability results by the Marine Stewardship Council (MSC) with its […]
Alaska pollock producers plan new marketing initiatives for 2022. The work to build demand for Wild Alaska Pollock, specifically Wild Alaska Pollock surimi seafood, is full steam ahead with research […]
Alaska pollock on the menu in Chicago. As Chicagoans continue to celebrate in-person dining at the city’s many acclaimed restaurants, the Wild Alaska Pollock industry came together over the last […]
Celebrity chef to deliver keynote address at Alaska pollock meeting. Food Network-famed Chef Nancy Fuller will deliver the Surimi-themed keynote address at its third annual meeting, the Association of Genuine […]
New partnerships to build demand for Alaska pollock. New and even more innovative Wild Alaska Pollock products will soon be coming to restaurants and retailers across North America and Europe […]
Alaska pollock – ‘one of the most climate friendly proteins’. The Association of Genuine Alaska Pollock Producers (GAPP) proudly announced today Wild Alaska Pollock is one of the most climate-friendly […]
Alaska pollock producers seeks proposals for partnership programme. The Association of Genuine Alaska Pollock Producers (GAPP) is still seeking innovative proposals for its next round of Partnership Programme funding in […]
Need for surimi re-brand for Alaska pollock , says research. The Wild Alaska Pollock industry must continue to stand united and work to re-introduce imitation crab to consumers, create relevant […]
Successful Alaska pollock promotion. As the popular fish-focused season of Lent concluded last week, new data shows that nearly two million consumers came to the Association of Genuine Alaska Pollock […]
Marketing consultant joins Alaska pollock group. Seasoned marketing professional Christine Durkin will officially join team Wild Alaska Pollock lending her years of experience to the industry, the Association of Genuine […]
Moves to expand organic programme to cover wild-caught seafood. The USA’s National Organic Programme would be strengthened considerably if a decision is made to advance standards that can apply to […]
New snacking option with Wild Alaska Pollock Fish Bites. As part of its North American Partnership Programme, convenience store chain 7-Eleven is launching a new Wild Alaska Pollock item perfect […]
More quick service restaurants using Wild Alaska Pollock. As the popular fish-focused Lenten season begins, more of the popular quick-service restaurants (QSRs) are featuring menu items with Wild Alaska Pollock […]
GAPP recruits new social media and membership coordinator. In order to continue to grow and serve the mission to increase demand for and raise awareness of Wild Alaska Pollock, the […]
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