WELCOME TO FISH FOCUS’ SPOTLIGHT ON ICELAND

Welcome to Fish Focus’ Spotlight on Iceland. The first of a series of features by Fish Focus, starting with our spotlight on Iceland. We will be posting an article every day, covering this amazing trip and showcasing the Icelandic Seafood industry, Icelandic heritage and the hospitality of the Icelandic people. You can read the whole publication here

Fish Focus, along with a group of National UK Fish and Chip Awards winners, seafood professionals and other UK media, were treated to an unforgettable trip to Iceland, courtesy of Seafood from Iceland, earlier this summer. Seafood from Iceland were proud sponsors of this year’s National Fish and Chip Award, Fish and Chip Restaurant of the Year.

Charlotte and Kevin Mitchell from Knight’s Fish Restaurant, Glastonbury, who won Fish and Chip Restaurant of the Year 2024 and John Lavery from Fish City, Belfast, last year’s winner, were joined by Kate Authers, representing Noah’s Fish and Chip shop in Bristol, who were one of this year’s runners up.

Andrew Crook, president of the National Federation of Fish Friers and members of UK media, including Fish Focus, were also invited.

Our hosts, Björgvin Þór Björgvinsson and Alisa Silveira, from Business Iceland, took us on a four day visit, starting in Reykjavik and travelling around the stunning Snæfellsnes Peninsula, learning about the Icelandic fishing industry, seeing the beautiful landscape of Iceland and experiencing the kindness and hospitality of the Icelandic people.

A talk with Brim Seafood and a visit on one of their freezer trawlers, which catch and process thousands of tons of cod, to sea angling and a puffin sail in Stykkishólmur. Enjoying a fun-filled Fishermen’s Day and the honour of being invited to the Fishermen’s party.

We ate delicious food, mostly fish and many of Björgvin’s favourite cakes and waffles. We all agreed we had the best dish we had ever eaten at the Fish Company in Reykjavik – their langoustine soup!

Meeting Björgvin’s friends and relatives who are involved in the seafood industry and travelling with such a great group of people, was the icing on the cake or should we say the Saltverk on the fish and chips.

A big thank you to Seafood from Iceland and Business Iceland for this wonderful trip.