10 YEARS OF MOWI CONSUMER PRODUCTS AT ROSYTH

10 years of Mowi Consumer Products at Rosyth. “10 years ago, we started the Rosyth factory with nothing but a vision and determination. Today, we stand strong because of the hard work, dedication and resilience of our colleagues,” says Bertil Buysee, Managing Director of Mowi Consumer Products Western Europe.

Back in 2015, Mowi Consumer Products UK (Mowi UK) had a team of 43 and now, in 2025, it has up to 1,000 during peak production periods. Over these 10 years, through investment in new technology and the upskilling of its workforce, Rosyth is now the single largest salmon processing plant in the UK. £30 million has been invested in this state-of-the-art food factory, enabling the business to produce over a quarter of a million healthy meals each week.

The product

The first Mowi own label fresh salmon products hit the market in January 2015 and the factory’s capabilities have been growing ever since, promoting salmon consumption in the UK and increasing market share.

In 2016, Mowi began supply to its first major retailer, Sainsbury’s, with own label fresh salmon and cold smoked salmon. Hot smoked salmon joined the product range in 2017, and later that year supply commenced to other major retailers. In 2018, Mowi UK launched its Harbour brand smoked salmon. This growth in product range and supply led to further investment in the Rosyth factory, giving it the capacity to continue on an upwards growth trajectory.

And expansion didn’t slow during the pandemic. In 2021, the global MOWI brand was launched in the UK with advertising and dedicated retailer support. Starting with fresh fillets, hot and cold smoked salmon, the range has extended with new flavours and consistently drives category growth through inspiring more customers to eat salmon more often. In the same year, Mowi UK also started the production of a wide range of fish pâtés under own label.

In 2022, through a long collaboration with Mowi Scotland and Mowi UK, Sainsbury’s became the UK’s first supermarket to offer 100% ASC (Aquaculture Stewardship Council) certified fresh Scottish salmon from Mowi and, later that year, won the ASC UK Retail Supplier of the Year Award.

Over the last few years, the MOWI brand range has expanded to include more ready to eat flavours, with the most recent addition being Garlic and Rosemary Salmon Fillets this March; as well as the Bistro range of ready to cook dishes, such as Bistro Salmon Fillets with Lemon & Herb Butter; and MOWI Organic Fresh Salmon Fillets and Organic Smoked Salmon Slices. And the list of retailers has expanded too, with MOWI now available in Tesco, Asda, Ocado and Amazon Fresh, as well as Sainsbury’s.

The community

Over its 10 years, Mowi UK has become a part of the community in Rosyth, Fife, and the surrounding areas. As such, we regularly support local initiatives and charities. As well as supporting local food banks, community gardens and other worthy causes, we are proud to have helped local grassroots clubs keep a healthy lifestyle for disadvantaged kids through our funding of the Cash for Kids Sports Challenge for the last three years. Clubs across the Lothians, Edinburgh and Fife can register, fundraise and keep all they raise plus have the chance to win cash prizes of up to £5,000 provided by Mowi.

The team

Of course, Mowi UK would be nothing without an incredible team.

At Mowi, we believe that the talent and commitment of our employees, supported by new technology, are essential to our business and will continue to be key to our future success. For many we offer career possibilities and often sponsor training and qualifications across many trades and professions, including accountancy, food development, engineering and technical services.

Some of our team members have been with us since the very beginning 10 years ago, including Sandy Fong, Yvonne Tindal and Rafal Rojek.

Sandy Fong, Taste Panel Lab Analyst, says:

“Working at Mowi CPUK in the Technical Food Safety team has been a truly rewarding experience. I take pride in making a difference, helping others, and contributing to food safety through new ideas and impactful tasks every day. The ability to introduce new ideas and to improve processes keeps me motivated, and it’s incredibly rewarding to see the positive impacts it makes.”

Yvonne Tindal, Category Manager:

“To bear witness to, and have played a role in, the pace and scale of transformation at Mowi Consumer Products in Rosyth has been a privilege. The business’ development from an empty shell with a handful of employees to the fully fledged factory of 1,000 employees we are now, successfully servicing over half of the UK retailers with high quality and innovative salmon products has been nothing short of incredible. I’m fortunate to be part of our fantastic Commercial team who bring passion, energy and fun to work every day; and these strong working relationships, combined with the dynamic nature of the business and the learning opportunities that have been afforded to me, have contributed to a fulfilling and enjoyable career with Mowi.”

Rafal Rojek, Engineering Technician, adds:

“Through the years, I’ve built friendships, overcome obstacles, and celebrated achievements, all while being part of a team that continues to push forward. My time at Mowi has been more than just a job, it has been a career filled with opportunities, progress, and a sense of accomplishment that keeps me striving for more.”

Reflecting on 10 years of innovation at Mowi Consumer Products UK, Bertil Buysse continues:

“Each member of our team played a crucial role in turning our dream of becoming the biggest UK salmon processor into a reality. Together, we’ve faced challenges and become a versatile and agile site through long hours and unwavering commitment to high standards. Your efforts have built more than just a factory; you’ve built a thriving team and a future for us all.

“I am deeply grateful for everything you do and thank you for your passion and loyalty. Here’s to the next decade of growth, innovation and success together.”

Source