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Australian food group makes two key new appointments. Harvest Road has announced the appointment of two new business leaders as it targets a new phase of growth across domestic and international markets for its sustainable, premium and ethically-produced Australian food products.

Ben Dwyer and Mark Wiedermann have both been appointed to the Group’s expanded Leadership Team as the diversified agri-food company capitalises on increased global demand for high-quality and sustainable foods, including rising world demand for traditional and new sources of protein.

In August 2020, Harvest Road launched its new aquaculture brand – Leeuwin Coast – that includes rock oysters, Akoya and mussels across the most pristine sites on Western Australia’s coastline.

Mr Dwyer has been appointed Chief Operating Officer Pastoral, Backgrounding and Feeding Facility. He is a senior industry executive and joins Harvest Road from Australian Country Choice (ACC) where he served as Chief Executive Officer and Chief Operating Officer of Australian Cattle & Beef Holdings, a joint venture company with ACC.

Mr Dwyer has extensive beef industry and pastoral experience, spending several years working for the Green family running Balmoral Stations Pty Ltd in the east Kimberley and Pilbara where he developed an in-depth understanding of the cattle and beef supply chain potential in Western Australia.

Mr Wiedermann has been appointed as Chief Commercial Officer in a newly created position that encompasses the Group’s growing sales and marketing operations. He has more than 20 years of leadership experience in the fast moving consumer goods industry, including 10 years with Coca-Cola Amatil and The Coca-Cola Company in sales, marketing and strategy within their domestic and global businesses. He also has eight years’ executive experience with Suntory Group in marketing, commercial and innovation roles across Australia and New Zealand.

Tattarang CEO Andrew Hagger and Chief Investment Officer John Hartman welcomed Mark and Ben’s appointments, saying continued investment in industry leaders, innovative technology and agricultural practices across Harvest Road’s operations has created world-class integrated supply chain capabilities and a growing export network across more than 40 overseas markets.

“We are excited to welcome both Mark and Ben to our Harvest Road and Tattarang families. Together they bring decades’ long experience drawn from Australia’s agricultural, pastoral and consumer goods industries and they share our vision to continue to further entrench Harvest Road at the heart of Australia’s growing international food reputation,” Mr Hagger said.

“Harvest Road’s expanded leadership team will help accelerate the Group’s growth agenda as a market-leader and sustainable producer which champions Australian fine foods to the world and create points of difference through innovation, sustainability and a relentless focus on animal welfare,” Mr Hartman said.