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CHINESE APPETITE FOR NORWEGIAN SEAFOOD

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Chinese Appetite for Norwegian Seafood – Led by fresh salmon, which is growing at 92 percent, Norway is experiencing positive development across all seafood export categories to the Chinese market, according to the Norwegian Seafood Council.

Exports of both mackerel and king crab have more than doubled their value compared to the same period last year. At the end of third quarter of 2019, exports to China total NOK 1 billion, making China the largest growth market for Norwegian seafood so far this year.

“This demonstrates the strength and scope of the seafood cooperation between Norway and China. More and more Norwegian seafood is being exported to China and Chinese people are showing a great appetite for a range of Norwegian seafood products”, says Victoria Braathen, the Norwegian Seafood Council’s fisheries envoy to China.

It is the same story for South Korea. The latest study, launched during the Norwegian ministerial visit on October 16, shows that the origin of seafood is one of the most important pieces of information consumers are looking for at the point of purchase. This is precisely one of the reasons why Korean consumers have so enthusiastically adopted Norwegian seafood.

“The Norwegian industry has worked with origin labelling for many years, and the market shows a fantastic increase in origin-labelled products with the Seafood from Norway logo. So far this year, Norway has exported 37,500 tonnes of seafood to South Korea worth more than NOK 2 billion. This is a value increase of 11% compared to the same period last year, and higher than in the same period any other year before. The volume is so far this year 24% higher than last year”, says Gunvar L. Wie, the Seafood Council’s fisheries envoy in Japan and South Korea.

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