CONSUMERS ARE INCREASINGLY INTERESTED IN SUSTAINABLE SEAFOOD
Consumers are increasingly interested in sustainable seafood. Consumers are increasingly interested in the environmental performance of the seafood they eat, a long-awaited trend that may have been fuelled by the COVID-19 pandemic.
GlobeScan data showed that in 2020, 38 percent of consumers surveyed said they were willing to buy products from companies they consider to be responsible. This is significantly higher than the results of polls conducted since 1999, when the figure was about 20 percent.
“Consumers around the world are significantly changing their minds when it comes to shopping for seafood,” said GlobeScan CEO Chris Coulter of the survey results.
In its report The Power of Seafood 2021, FMI – The Food Industry Association also noted the increased consumer awareness of sustainability. Four out of 10 consumers surveyed by the FMI in 2020 said organic seafood certification has a major impact on their choices. Previously, this figure did not exceed 29 percent of the respondents. Moreover, 71 percent of the respondents insisted that they would like to know more about the sustainability of seafood.
The sustainable seafood movement began in the 1990s with a growing consciousness around the importance of protecting a source of wild food, good jobs, and healthy oceans.