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IDEAL FOODS JOINS TOP CORNISH BRANDS

IDEAL FOODS JOINS TOP CORNISH BRANDS

Ideal Foods Joins top Cornish brands at  Food and Drink Export Exhibit for the G7 Summit. Ideal Foods Ltd will join top Cornish brands in a food and drink export exhibit, organised by the Cornwall Chamber of Commerce for the G7 Summit.

Cornwall will host world leaders at the G7 Summit from 11th – 13th June 2021 as the UK takes on the Presidency of the G7.

 Ideal Foods is a family run, international seafood trade and export company, based in Liskeard, Cornwall.  The company exports fish, shellfish and fish-by-products to customers in more than 40 countries around the world, specifically in the Far East, Europe and the USA.

Over the past 13 years, Ideal Foods has seen consistent year on year growth and despite the challenges of Covid-19 and Brexit, Ideal Foods has achieved another record turnover of £15.9 million for the last financial year.  This equates to 14,670 tonnes of fish of which 80% has been sold overseas.

Sustainability is at the very heart of Ideal Foods core values and the company strives to ensure that no parts of the fish go to waste.  Fish heads and other fish by-products are exported to Asia, supplying the large retailers in Vietnam, Thailand and the Philippines.  The frames, bellies and offcuts are exported to the Ukraine, Poland and Latvia to name but a few.

The safest part of the fish, Ideal Foods supplies to Europe’s largest baby food manufacturers and the company has become a long standing and trusted supplier of fish that meets some of the strictest food safety specifications, in this highly regulated industry.

Three years ago, Ideal Foods launched its own pet food brand, Purely Fish with a range of 100% natural treats, canned wet food, toppers and raw food for cats and dogs, all made from fish.  This provides a market for any parts of the fish that are not suitable for human consumption.

Tony Horner, Managing Director of Ideal Foods comments:

“We are delighted to be part of this exhibit and to have the opportunity to demonstrate our business operations and ethics on this global platform.

“Reducing food wastage is a very important message for our business and we have been very successful in finding overseas markets for these low cost, nutritional fish products, which would have otherwise been thrown away.”

More recently, Ideal Foods has launched a new trademark, ‘Love Fish, Hate Waste’, under which, the company plans to introduce a ‘Wonky Veg’ range of value added fish retail packs to the supermarkets.

Tony Horner continues:

“The G7 Summit will include discussions on Climate and Environment, International Trade and the global fight back against Coronavirus.  As an International export company, these are all matters of interest and great importance to the continued success of our business.”

For more information about Ideal Foods, please visit www.ideal-foods.co.uk.

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