NEW ALASKA SEAFOOD BRAND MANUAL AND GUIDE LAUNCHED
New Alaska Seafood brand manual and guide launched. The Alaska Seafood Marketing Institute recently completed the creation of an updated Brand Manual , and a condensed Quick Reference Guide for the brand.
These two guides were created in a cross-departmental effort to align and strengthen the Alaska Seafood brand throughout ASMI programmes and markets. The manuals provide guidance on supporting the visual brand of Alaska Seafood; including fonts, colours, and photography themes, as well as insight on species, brand voice, and general writing guidelines.
According to ASMI Communications Director, Ashley Heimbigner:
“The addition of this new tool will allow ASMI teams to create timely and cohesive resources, and help clarify and strengthen our brand with both industry and consumers.”
The Alaska Seafood Marketing Institute (ASMI) is a partnership between the State of Alaska and the Alaska seafood industry promoting the benefits of wild and sustainable Alaska seafood and offering seafood industry education.
The seafood industry is Alaska’s largest basic private sector employer with nearly 60 percent of all wild seafood and 90-95 percent of wild salmon harvested in the U.S. coming from Alaska. In addition to wild salmon, Alaska is known for its crab and whitefish varieties such as Pacific cod, sablefish, halibut, Alaska pollock, sole and rockfish – available fresh or frozen year-round. Alaska has been dedicated to sustainable seafood for more than 50 years and is the only state with a constitution that mandates all seafood be managed under the sustained yield principle. Alaska has taken a leadership role in setting the global standard for precautionary resource management to protect fisheries and surrounding habitats for future generations and leading to an ever-replenishing supply of wild seafood for markets worldwide.