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NEW MARKETING CHIEF AT ALASKA SEAFOOD
March 4, 2020
New marketing chief at Alaska Seafood. ASMI’s (Alaska Seafood Marketing Initiative) Hannah Lindoff has been promoted to Senior Director of Global Marketing and Strategy, a new position within the organisation established with a focus on agency-wide initiatives.
Lindoff has worked with the ASMI International program for nearly 13 years, serving as International Programme Director since 2016.
She remains the director of ASMI’s international programme with an expanded role utilising her global experience to guide strategy on special projects with a cross-departmental and industry-wide scope.
About ASMI
The Alaska Seafood Marketing Institute is a marketing organization with the mission of increasing the economic value of the Alaska seafood resource through:
• Increasing the positive awareness of the Alaska Seafood brand
• Collaborative marketing programs that align ASMI and industry marketing efforts for maximum impact within the food industry
• Long-term proactive marketing planning
• Quality assurance, technical industry analysis, education, advocacy and research
• Prudent, efficient fiscal management. ASMI is a public-private partnership between the State of Alaska and the Alaska seafood industry established to foster economic development of a renewable natural resource
ASMI is playing a key role in the repositioning of Alaska’s seafood industry as a competitive market-driven food production industry. Its work to boost the value of Alaska’s seafood product portfolio is accomplished through partnerships with retail grocers, foodservice distributors, restaurant chains, foodservice operators, universities, culinary schools, and the media. It conducts consumer campaigns, public relations and advertising activities, and aligns with industry efforts for maximum effectiveness. ASMI also functions as a brand manager of the Alaska Seafood family of brands
