NORDSTROM EXPANDS COMMITMENT TO ALASKA POLLOCK

Nordstrom expands commitment to Alaska pollock. The Association of Genuine Alaska Pollock Producers (GAPP) has announced the second year of its partnership with Nordstrom Restaurants and family-owned Trident Seafoods. This year Nordstrom will be dishing up delicious and nutritious Wild Alaska Pollock menu items at Nordstrom Restaurants and Specialty Coffee Bars. Restaurants will feature Blackened Wild Alaska Pollock & Potato Chowder and the Specialty Coffee Bars will feature a grab-n-go Blackened Wild Alaska Pollock Taco Salad available at Nordstrom during Women’s Month this March and Earth month this April. In addition to these great products, local Nordstrom Chefs will create their own take on Wild Alaska Pollock and serve additional dishes during the same time-period.

“Last year, Nordstrom’s menu items featuring Wild Alaska Pollock were an absolute hit with the consumer—in large part because our fish is not only versatile but also has an incredible sustainability story,” said Craig Morris, GAPP CEO. “We are excited to build on last year’s success to expand the programme with new dishes for a longer promotional timeframe. This year you will be able to order Wild Alaska Pollock during International Women’s History Month and Earth Month for a total of 8 weeks.”

“At Trident we love to build partnerships with brands like Nordstrom, that are family businesses with similar values at their core,” said Joe Bundrant, CEO of Trident Seafoods. “This year as Trident celebrates its 50^th anniversary, we are continuing to increase awareness of the sustainability benefits of Wild Alaska Pollock during Earth Month, and also expanding the programme to include Women’s History Month.  Trident, together with our partners Nordstrom and the Association of Genuine Alaska Pollock Producers (GAPP) is committed to partnerships that encourage the growth, development, and recognition of female leaders to ensure our organisations—and our society as a whole– thrive for generations to come. We have the honour of working with countless strong, female leaders across the seafood industry and we celebrate their accomplishments, today and every day.”

Successful partnerships are not built overnight. They take time and commitment. Nordstrom Chefs partner and brainstorm with GAPP and the Trident Seafoods team on multiple occasions to ideate and create new and dishes featuring Wild Alaska Pollock. Wild Alaska Pollock’s mild taste, white colour, and flaky texture, make it a chef favourite.

Their ideas and creative thinking help drive the awareness of the world’s best whitefish. This partnership is a great example of companies working together to provide high-quality and sustainable products. Nordstrom consumers can trust that the Wild Alaska Pollock they are eating is good for them and good for the planet.

“Wild Alaska Pollock performed so well at our restaurants and coffee bars last year that we had no choice but to expand the program and continue to build our partnership with these two incredible partners,” said Kati Lauffer, Director of Culinary for Nordstrom Restaurants. “At Nordstrom Ebars and Restaurants, we are always looking for proteins that get our Chefs excited and inspired to create handcrafted cuisine with contemporary flavours & a fresh twist. Not only is Wild Alaska Pollock the perfect fish to build these dishes, but the sustainability credentials fit perfectly with our Nordstrom values.”

“Building this partnership and programme with Nordstrom, Trident and the Nordstrom Chefs has been one of the best examples of how partners with similar values can make a difference in the marketplace,” said Morris. “This year’s dishes are delicious and worth a special trip to Nordstrom Restaurants and Coffee Bars. This is only the beginning. We are excited to see what this partnership will bring in the years to come.”

For more information about Wild Alaska Pollock and this partnership program visit alaskapollock.org.

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