RETAIL SALES INCREASE FOR PESCANOVA GAINS ACCOLADE
Retail sales increase for Pescanova gains accolade
Pescanova Spanish seafood giant Pescanova is the FMCG (fast moving consumer goods) manufacturer that has increased more its retail sales revenue in Spain in 2019.
According to data in Nielsen’s Strategic Planner Spain, the company is the first in the top sales performers ranking with an 11.9% increase in revenue, after a 3.4% increase in 2018.
For the preparation of this ranking, Nielsen analyzes the revenue of top manufacturers of food, beverages and health, beauty and household products sold through hyper and supermarkets in Spain. In the general ranking, Pescanova remains in the 19th position in the retail channel in our country.
The upward trend of recent years continues and Pescanova has consolidated its position in the Top 20 consumer brands in Spain thanks to its commitment to quality, innovation and constant adaptation to consumer habits.
Sergio Elizalde, Chief Commercial Officer of the Nueva Pescanova, said: “We work to bring the freshness of the sea to consumers’ tables. To do this, apart from ensuring the control of the entire value chain of our products, from the sea to the market, we analyze the needs of the market to anticipate new trends through formulas that encourage fish consumption at home”.
He adds: “We are proud that Pescanova is one of the most preferred brands in Spain. We will continue to work on this line to continue to renew consumers’ trust”.