RFC DEVELOPS ITS PRESENCE IN CHINESE PREMIUM RETAIL CHAINS
RFC develops its presence in Chinese premium retail chains in cooperation with Ocean Gala. Russian Fishery Company shipped the first batches of shatterpack fillets to Chang International (Qingdao) Inc., who’s brand of Ocean Gala is one of the top seafood brands in China. Chang Qingdao supplies RFC’s products to the highest end supermarket chain, Ole’, as well as to Disneyland Shanghai.
“We are very excited to work with Russian Fishery Company to deliver affordable, wild whitefish fillet into this huge emerging market,” – said Mr. Jerry Chang, the owner of both Chang International Inc. & Chang International (Qingdao) Inc..
“RFС looks forward to a fruitful long-term cooperation with Chang Qingdao, – said the first deputy general director of the RFC Saveliy Karpukhin. – We are confident that high-quality Pollock fillets produced by RFC are a promising seafood for premium retail chains and, in general, for the premium segment of the seafood market. ”
Chang Qingdao plans to expand supplies of the RFC’s Pollock to high-end supermarket chains in China, and also to five-star hotel chains and fast foods restaurant chains.
As part of the Earth Day celebration at Disneyland Shanghai, Chang Qingdao presented the RFC’s Pollock to visitors as an environmentally friendly product of sustainable fishing.
“We are the only seafood company there to promote sustainable seafood, including MSC Pollock,” said Mr. Jerry Chang.
About Russian Fishery Company
RFC is one of the largest producers of Pollock globally. The company is among the three leading Russian producers of wild white fish. The main harvested species are Pollock and Pacific Нerring. RFC is engaged in fishing in the far Eastern fisheries basin. The Company’s large fishing vessels are well suited to work in all fishing areas and under all climate conditions. They are equipped with modern fishing and processing equipment from leading international suppliers that enables the vessels to harvest different types of seafood. Strategic goals of the Company involve increasing the output of high value-added products due to fleet modernization, building of new, state-of-the-art supertrawlers and coastal processing plants.
RFC is building a new fleet of supertrawlers. Each trawler is designed for an annual catch of more than 60 thousand tons of fish, which is 2.5 times higher than the productivity of vessels that are today the basis of the fishing fleet in the Russian Far East. The first of 11 supertrawlers to be built for the RFC was handed over to the company in 2020.
Visit http://www.russianfishery.ru/eng/ to learn more.
About Chang Qingdao
Chang International (Qingdao) is the leading integrated service provider for imported seafood in China. Its premium brands including “Ocean Gala” , “Fresh Element” and “Ocean Elegance” are the leading seafood brands in retail, online and foodservices through its over 2,000 sales outlets in over 100 cities in China.
Chang International Inc. is the leading seafood importer based in Seattle, USA since 1994.