Type to search




Seafood Scotland hosts international buyers. Seafood Scotland recently hosted 10 international buyers from across the globe on a tour of Scotland’s seafood highlights last week as part of the global Showcasing Scotland event held at Gleneagles.

Buyers from France, Germany, China, Singapore, US, Canada and the Middle East, joined the team at Seafood Scotland on a two day tour of the country from East to West, showcasing first-hand, the best that Scotland’s wild catch and aquaculture sector has to offer.

The delegation was visiting Scotland to attend the Showcasing Scotland event, Scotland’s largest biennial international food and drink trade event, offering food and drink buyers and Scottish suppliers an unparalleled commercial opportunity to meet and conduct business on a truly global scale.

The tour started with an early morning trip to the new Peterhead Fish Market, where buyers were given a guided tour of the facility, which boasts the biggest whitefish market in Europe. They witnessed the fresh fish being loaded onto the market from the Scottish vessels with 3,500 boxes of fish on sale, ranging from traditional haddock and cod, to more unusual species like squid and line caught mackerel.

From there the buyers visited a BRC accredited processing and smoking facility supplying seafood to top-end retailers in the UK and overseas markets, before heading cross country to the west coast of Scotland.

Staying in Inveraray the buyers had another early start visiting a salmon farm, where, after receiving a presentation on the high environmental, technical and sustainability standards used in Scotland they were taken out on to Loch Fyne, to see the day to day work that takes place on the farm. The event continued at Loch Fyne, culminating in a traditional smoke-house tour and a seafood lunch allowing the buyers to taste the catch at its best. A true Sea to Plate experience.

Clare MacDougall, Head of Trade Marketing (UK and North America) at Seafood Scotland said: ‘It was a great opportunity to take the international seafood buyers on a tour to highlight the best of Scottish seafood and to maximise their time whilst attending the Bi-annual Scottish ‘Meet the Buyer’ event at Gleneagles. It enabled us to show first-hand the hard work, dedication and effort that goes into producing some of the world’s finest seafood. The tour provides an unrivalled opportunity to see the seafood and the natural environment where it is farmed or caught and helps to dispel some myths that may exist. There is nothing better than visiting our first-class markets, farms, processors and smokers to understand the sector better and foster closer relationships with some of the suppliers before they sit down at the trade event and start to talk business.’

Following the tour the buyers travelled to Gleneagles where 150 food and drink buyers from 22 countries, with a combined buying power of over £3 billion, congregated for the Showcasing Scotland three day event, held at Gleneagles Hotel. The event is designed to tell the story of Scotland’s larder, help build new trade relationships and secure future business with two full days of pre-scheduled business meetings between national and international buyers and Scottish suppliers. The previous event, held in 2017, generated £60m in sales.

Initial feedback from both buyers and suppliers has been very positive. Scott Hutchens, Vice President at US based Raw Seafoods said: ‘Thank you all for inviting us to the Showcasing Scotland event and all of your efforts to make the week so informative and fun. I learned a lot and hope to find opportunities to do more business with some of the companies we met. It was great getting to know you and the rest of your team better.’


Next Up