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The people behind Wild Alaska Pollock to be highlighted in new GAPP campaign. Stories from captains, crew and communities connected to fishery showcased in compelling videos, social media content. The […]
As millennials turn forty, ‘provenance’ of Wild Alaska Pollock matters greatly, as does sustainability and affordability. Wild Alaska Pollock surpasses haddock in terms of familiarity for first time. In a […]
Wild Alaska Pollock 5th Annual Meeting to Shine Spotlight on Consumer Behaviour and Seafood Perceptions GAPP ‘Influencers’ to Share Perspective on Fish, Trends and Social Media Consumer insights […]
Wild Alaska pollock in new industry campaign. Attendees at the fifth Wild Alaska Pollock Annual Meeting will be the first to see the video, photo and social media content that […]
Wild Alaska pollock marketing Campaign boosts sales. Wild Alaska Pollock fillet sales had a seventy-eight percent lift for consumers who saw original content this past July from one of six […]
Nordstrom dishes up Wild Alaska Pollock for Earth Month. The Association of Genuine Alaska Pollock Producers (GAPP) has announced a partnership with Nordstrom Restaurants and family-owned Trident Seafoods for Earth […]
New snacking option with Wild Alaska Pollock Fish Bites. As part of its North American Partnership Programme, convenience store chain 7-Eleven is launching a new Wild Alaska Pollock item perfect […]
More quick service restaurants using Wild Alaska Pollock. As the popular fish-focused Lenten season begins, more of the popular quick-service restaurants (QSRs) are featuring menu items with Wild Alaska Pollock […]
Neptune Wild Alaska Pollock Fish Jerky achieves accolade. Neptune Wild Alaska Pollock Fish Jerky has been named by Health Magazine as one of the ‘Best Snacks of 2020’ in its […]
GAPP Launches Wild Alaska “Pollock Pod” The first “Pollock Pod,” a podcast recorded with the Wild Alaska Pollock industry in mind, will air its first episode tomorrow, Friday, January 19, […]
Seattle’s Alaska pollock industry reunites for annual Net Recycling Day. More than 100 volunteers from Seattle’s Alaska pollock fleet come together at Terminal 91 to recycle end-of-life fishing gear and […]
Alaska Seafood marks wild salmon season with new Seattle – London flight route. First Flight, First Catch campaign celebrates the start of Alaska’s wild salmon harvest and the inaugural Alaska […]
The Association of Genuine Alaska Pollock Producers (GAPP) announced today the results of a second, comprehensive life cycle assessment that measured nine impact contributions from the harvesting and processing of […]
Increased salmon volumes and high wild fish prices drove growth in seafood exports in March. Norway exported seafood worth NOK 15.5 billion in March. This represents an increase of NOK […]
Alaska pollock fishery recertified sustainable against MSC Standard. Recertification of the Alaska pollock fishery against the Marine Stewardship Council (MSC) standard was finalized today, reaffirming the fishery’s status as a responsibly […]
More than 5K Alaskans tell Rep. Begich to ban bottom trawling. Alaskans delivered to Rep. Nick Begich, R-Alaska, a letter signed by more than 5,000 state residents urging him to work […]
Alaska Pollock showcased during agricultural trade mission to Indonesia. GAPP aims to spur strategic export growth in 2026, starting with Indonesia. Association of Genuine Alaska Pollock Producers (GAPP) leadership is […]
Why Alaska pollock fits the low-carbon food moment. As conversations about climate change move from headlines to grocery carts, food choices are becoming one of the most tangible ways consumers […]
Alaska Symphony of Seafood celebrates innovation, flavour, and community. 2025 competition highlights creativity across Alaska’s Seafood Industry. The Alaska Fisheries Development Foundation (AFDF) proudly announced the winners of the 2025 Alaska […]
Association of Genuine Alaska Pollock Producers statement on passing of Leslie Hughes. The Wild Alaska Pollock industry and the members, associate members and staff at the Association of Genuine Alaska Pollock […]
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