TOP OF THE CHIP SHOPS! NORFOLK CHIPPY IS A NATIONAL FISH AND CHIP AWARDS CHAMP

Top of the chip shops! Norfolk chippy is a National Fish and Chip Awards champ. The National Fish and Chip Awards has announced French’s Fish Shop in Hunstanton as the Quality Accreditation Champion 2024.

Entrants for the category first completed the National Federation of Fish Friers’ Fish & Chip Quality Accreditation Scheme run in partnership with Sarson’s, where they were assessed against various quality benchmarks. On passing the appraisal, businesses received ‘Big Q’ Quality Accreditation signage and were then eligible to apply for the award.

French’s Fish Shop beat two other businesses – Henley’s of Wivenhoe in Essex and Mike’s Traditional Fish & Chips in Bishopstoke, Hampshire – in the final to claim the prestigious prize and double approval from the industry for its sustainability-led approaches, high-level customer service and of course, its quality fish and chips served in a clean, hygienic, and safe environment.

Awards organiser and President of the National Federation of Fish Friers, Andrew Crook says:

“This has been another tough category as the finalists have been exceptional in all the criteria, so congratulations to French’s Fish Shop for edging out ahead of the others to claim the well-deserved title of Quality Accreditation Champion! What has been achieved by showcasing fish and chips at the highest of levels is something the team should be really proud of.”

Anant Mathur, channel controller at Mizkan, a global producer of chutneys, relishes, pickled vegetables and vinegars, is the sponsor of the Quality Accreditation Champion award alongside its brand Sarson’s, the perfect vinegar partner for chips.

He says:

“We are proud to sponsor the Quality Accreditation award. Two hundred and thirty years from the first batch produced, we still make vinegar using the same unique, traditional methods because we see the uncompromising importance you place on quality of flavours for your customers. Let’s raise a tray of fish and chips doused in Sarson’s vinegar to our winner French’s Fish Shop!”

French’s Fish Shop has been invited to visit Norway in June for a once in a lifetime experience with Seafood from Norway.

The two-day study trip will take fish and chip shop teams on an unforgettable exploration of the Norwegian fishing industry, experiencing the cold, clear waters aboard the state-of-the-art longliner and Danish seine vessel, Østerfjord, to learn more about environmental and sustainable practices that ensure UK fish and chip shops are supplied with the freshest, highest quality produce.

They will also meet leading industry authorities and stakeholders to find out how fish stocks are sustained, as well as learning about frozen at sea white fish.

For more information and bits on the National Fish and Chip Awards, please visit: www.thefishandchipawards.com.