TRACE REGISTER NAMES HEATH ENGLAND AS PRESIDENT

Trace register names Heath England as President. Seafood industry veteran joins traceability pioneer in leadership role.

.A seafood industry veteran, England brings a depth of operations, logistics, and distribution expertise to his new role leading every aspect of the business.

“Seafood companies are now facing unprecedented supply chain challenges. Along with Heath England’s depth of operations, logistics, and distribution expertise, he brings a thorough understanding of technology and its applications,” said Phil Werdal, CEO of Trace Register. “This will help our clients learn to use data to improve their operations and supply chains.”

England was COO of a major Walmart supplier, The Fishin’ Company, from 2016 to 2021. During his tenure, he played an instrumental role in growing revenues from $150M to $460M.

“Trace Register has a stellar reputation in the global seafood industry. Knowing that trustworthy data is ever more critical to managing supplier and customer networks, I welcome the opportunity to join a strong team of innovators in this field. Being able to position this global company strategically to continue growing and innovating is something I want to be part of,” said Heath England, President of Trace Register.

About Trace Register

Trace Register is the proven global seafood full-chain traceability serving clients in more than 50 countries. Its TR5 platform helps supply chain members build digital supply networks (DSNs). Companies can integrate and use data from multiple sources and locations to improve operations and supply chains, resulting in fewer problems, higher margins, and more satisfied customers. Visit www.traceregister.com to learn more.