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UK fish processor Paramount has launched a new gluten free whitebait product. With an estimated 1 in 10 people now avoiding gluten, according to The Guardian, this is the underlying reason why Paramount’s award-winning MSC H&G Whitebait is now gluten-free.

Since Paramount was founded in 1988, they have been one of the UK’s key suppliers of Whitebait and Blanchbait. In 2019 their MSC H&G Coated Whitebait was awarded Foodservice Product of the Year by the British Frozen Food Federation.  In 2020, a new gluten-free version is set to bring this best seller to an even wider audience.

The independent family business already boasts a wide selection of gluten-free products, so they were delighted to find a delicious coating to bring Whitebait into the gluten-free range.

In addition to meeting dietary demands, Paramount has always held sustainability at its heart. All of their headed & gutted Whitebait is MSC-certified, and is traceable from boat to plate. MSC certified fish helps to ensure the management and growth of fish stocks for future generations.

Through identifying consumer trends, Paramount are constantly evolving and developing their range. Our Whitebait is perfect as a bar snack or tapas item served in a cone with a selection of dips like sweet chilli and sriracha mayo. For a lunch menu serve as a seafood wrap in a soft tortilla, with gem lettuce, crunchy red pepper and horseradish mayo. Or just keep it simple with a sprinkle of sea salt, chopped parsley and a squeeze of lemon or lime.



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