ALASKA SALMON SEASON UNDERWAY

Alaska salmon season underway. This year’s summer Alaska salmon season underway as the  harvest officially began last week bringing first of the season Alaska salmon from sea to table. Alaska king salmon is harvested in limited quantities throughout the year, and the summer season opening brings more king and sockeye salmon to grocery stores and restaurant menus nationwide, to be followed by pink, keta, then coho salmon throughout summer.“As the quality and source of ingredients become increasingly top-of-mind priorities for consumers, the state of Alaska is honoured to remain a trusted symbol of superior, sustainably-harvested seafood,” said Jeremy Woodrow, communications director, Alaska Seafood Marketing Institute (ASMI). “When consumers see ‘Alaska’ on the menu or packaging, they can trust their salmon is wild, sustainable and of exceptional quality.”

Alaska’s salmon stocks account for nearly 95 percent of the wild salmon harvested in the U.S., which can be enjoyed fresh through October, as well as fresh-frozen, smoked and canned year-round, offering a variety of options for every taste, budget and culinary application.

Alaska’s constitution mandates sustainability with science-based fishery management practices widely regarded as a model for the world. This year’s Alaska salmon harvest is forecasted by the Alaska Department of Fish and Game at over 213 million salmon. 

The Alaska Seafood Marketing Institute is a marketing organization with the mission of increasing the economic value of the Alaska seafood resource through:

• Increasing the positive awareness of the Alaska Seafood brand;

• Collaborative marketing programs that align ASMI and industry marketing efforts for maximum impact within the food industry;

• Championing the sustainability of Alaska’s seafood harvests resulting from existing Alaska fisheries management imperatives. (State of Alaska Constitution and Magnuson-Stevens Fishery Management and Conservation Act and The Halibut Act);

• Proactive marketing planning to address short and long-term goals while remaining flexible and responsive to a changing environment and economy;

• Quality assurance, technical industry analysis, education, advocacy and research;

• Prudent, efficient fiscal management.

ASMI is a public-private partnership between the State of Alaska and the Alaska seafood industry established to foster economic development of a renewable natural resource. ASMI is playing a key role in the repositioning of Alaska’s seafood industry as a competitive market-driven food production industry. Its work to boost the value of Alaska’s seafood product portfolio is accomplished through partnerships with retail grocers, foodservice distributors, restaurant chains, foodservice operators, universities, culinary schools, and the media. It conducts consumer campaigns, public relations and advertising activities, and aligns with industry efforts for maximum effectiveness. ASMI also functions as a brand manager of the Alaska Seafood family of brands.

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