BLUEFRONT EQUITY SECURES STRATEGIC INVESTMENT FROM BUILDERS VISION

Bluefront Equity secures strategic investment from Builders Vision. The investment will support Bluefront Equity’s second seafood impact fund, Bluefront Capital II.
Bluefront Equity (Bluefront), a Norway-based seafood investment firm, announces a new investment from Builders Vision, an impact platform founded by Lukas Walton that supports people and organisations building a more humane and healthy planet through philanthropy, investment, and advocacy. The investment will support the firm’s second fund, Bluefront Capital II, which is focused on advancing solutions that promote long-term sustainability in the global seafood industry.
Bluefront’s overarching mission is to transform the seafood supply chain into becoming more sustainable, accessible, and responsibly managed. The firm invests in companies developing innovative products, services, software, and technology that promote sustainability throughout the seafood value chain, with a particular focus on improving ocean health, promoting fish welfare, and enhancing resource efficiency. Its first fund, Bluefront Capital I, closed at USD 62 million in 2021. Building on this success, Bluefront Capital II has already exceeded this amount in commitments and will continue fundraising until the summer of 2025.
“A key element in our investment philosophy is to identify companies that can improve fish welfare and ocean health,” says Simen Landmark, partner and chief investment officer at Bluefront.
Builders Vision has invested an undisclosed amount into Bluefront’s second fund, which has already made its first two investments: Cryogenetics, the leading provider of technology and services for the preservation of aquatic genes for the aquaculture industry and for safeguarding biological diversity, and Horizon Software (previously FiiZK Digital), a company that drives impact for the seafood industry through digital solutions that optimise biological conditions and production for fish farmers.
Builders Vision is also working with Bluefront to form an Impact Advisory Council (IAC), a strategic initiative aimed at enhancing the firm’s impact management and measurement (IMM) efforts.
This investment marks the first partnership between Builders Vision and Bluefront. Builders Vision seeks to drive systems change by deploying various types of capital to seed and scale sustainable market solutions. Oceans are one of the organisation’s key focus areas, alongside food & agriculture and energy. The investment comes from Builders Vision’s Builders Bridge portfolio, which focuses specifically on making catalytic investments in essential, underserved opportunities across these sectors. It also represents the portfolio’s first commitment to a buyout fund that’s driving “grey-to-green” transformation in aquaculture, a critical sector of the global blue economy.
“From the moment we met with Builders Vision and learned about their focus on advancing the blue economy and transforming food systems, we saw strong synergies between our goals and approach. It was clear that their expertise in these areas would complement ours, and we thought that they would be an excellent partner for us. Thankfully, this feeling turned out to be mutual. We are proud to welcome such an internationally renowned investor to Bluefront,” says Kjetil Haga, partner and CEO at Bluefront.
“We’re impressed with the work Bluefront is doing, and Kjetil and Simen’s deep expertise in aquaculture, combined with their strong network, puts Bluefront in a fantastic position for success,” said James Lindsay, Investment Director at Builders Vision. “Shifting the value chains of major industries with practical, scalable solutions—like those in Bluefront’s portfolio—is essential for building a sustainable blue economy that can economically thrive while having an outsized positive impact. By investing in companies tackling critical challenges such as fish welfare, ocean health, and sustainability, they’re improving efficiency, reducing mortality, and addressing issues like lice, disease, and waste—all while driving strong returns and supporting long-term ocean resilience.”
Renowned and repeat investors
Almost all investors in Bluefront’s first fund have also chosen to invest in Bluefront Capital II. They include renowned Norwegian investors such as the Bergersen family’s Havfonn, the Steensland group, the 3S Invest family office, Klaveness Marine, and TD Veen. Nordic private equity firm Cubera has also invested in the fund.
Among the fund’s international investors is US-based asset management firm Commonfund. Additionally, global investment firm Cambridge Associates has done a successful due diligence on Bluefront Capital II. Cambridge Associates builds custom portfolios for endowments, foundations, private clients, pension plans, healthcare systems, and other institutional investors, all in pursuit of outperformance and making positive, real-world impact. According to Cambridge Associates website, the company has USD 569 billion worth of assets under advisement/management.
“The world is increasingly recognising that food shortages, pre- and post-harvest losses, unsustainable land-water-energy-use, food waste and climate change are threatening the global food supply chain. We want to make a positive impact in the seafood value chain, and we are experiencing particularly strong interest from international investors who would like to be part of the solution to these challenges,” adds Simen Landmark.
In addition to the core team, Bluefront’s portfolio companies also benefit from access to industry advisers with extensive seafood industry experience. The company’s industry advisers include former Mowi CEO Alf-Helge Aarskog, former BioMar EVP Jan Sverre Røsstad, founding partner of the venture fund Springbank Jennifer Lee Koss, HitecVision-partner Arne Trondsen, and Nova Sea-owner Aino Olaisen.
Photo: James Lindsay, Investment Director at Builders Vision and Bluefront’s Kjetil Haga (left) and Simen Landmark (right).