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HANDY SEAFOOD LAUNCHES PLANT-BASED ‘CRABLESS’ CAKE

HANDY SEAFOOD LAUNCHES PLANT-BASED

Handy Seafood launches plant-based ‘crabless’ cake. Handy Seafood, America’s oldest seafood processor, has launched a plant-based Crabless Cake. Handy developed its new product to serve the fast-growing flexitarian consumer market. The product is made in their BRC plant in Crisfield, Maryland and available in grocery retailers and foodservice distribution nation-wide.

Handy’s Plant-based Crabless Cake aims to satisfy the growing global demand for food that supports a  sustainable and healthy lifestyle. Plant-based foods are fast-growing in popularity around the world and propelled primarily by the rise of flexitarianism. Flexitarian consumers are actively restricting animal-based products but have not fully eliminated these from their diet – who now make up 42% of the market. The plant-based foods market could make up to 7.7% of the global protein market by 2030, with a value of over $162 billion, up from $29.4 billion in 2020, according to a new report by Bloomberg Intelligence, ‘Plant-Based Foods Poised for Explosive Growth.’

Handy’s Plant-based Crabless Cake is made with responsibly sourced vegan ingredients and has 10 grams of plant-based protein per serving. “We’re proud to elevate the category by delivering a savoury and delicious plant-based product that consumers crave”, stated Lion Gardner, Director of Product Development at Handy Seafood.

The Plant-Based Crabless Cake is entrée-sized with a crab cake like texture, and a savoury Maryland-style flavour complemented with red and green peppers, and onions. Each cake is packed with 10 grams of Handy’s proprietary pea and wheat protein blend.

Handy’s Plant-based Crabless Cake is at an affordable price point making this available for anyone wanting to expand their grocery list to include more plant-based vegan items.

Handy Seafood is a family-owned company with 125 years of quality seafood processing. Products include crab cakes, soft shell crabs, crab meat, shrimp appetisers, and oysters. www.handyseafood.com.

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