LAUNCHING LAND-BASED SMOKED SALMON UNDER THE PREMIUM BRAND LOFOTEN IN NORWEGIAN RETAIL

Launching land-based smoked salmon under the premium brand Lofoten in Norwegian retail.  Salmon Evolution is pleased to announce its strategic partnership with Lofotprodukt AS. In Week 8, Lofotprodukt AS will launch smoked salmon made from Salmon Evolution’s land-based salmon under its premium brand, Lofoten.

“Lofoten is a renowned quality brand which combines craftmanship and innovation that aligns perfectly with our values,” says Odd Frode Roaldsnes, Chief Commercial Officer at Salmon Evolution. “We have received countless requests from consumers eager to purchase our salmon. It is with great excitement that we can now share the news: Starting Week 8, this smoked salmon will be available in Meny and selected Spar stores all over Norway.”

The first-ever smoked salmon consumer pack from a land-based facility to be launched in Norwegian Retail

This smoked salmon represents an exciting advancement in food production, utilising innovative technology at Salmon Evolution’s land-based facility.

The production process is defined by:

• – A closed and controlled environment: Designed to protect marine ecosystems and minimise environmental impact.
• – Continuous optimisation of water quality: All critical parameters like water flow, oxygen and temperature are constantly monitored.
• – Outstanding product quality: The result is salmon with vibrant colour and delicious flavour.

“Our shared goal is to increase seafood consumption and offer consumers more choice on the shelf by introducing land-based salmon alongside conventional options,” says Øystein Rist, CCO of Lofotprodukt AS. “Lofoten is always on the lookout for innovative solutions. We support new methods of seafood production and are excited to explore the opportunities that land-based aquaculture can create for the future.”

NorgesGruppen as a Partner

This product has been listed by NorgesGruppen, which has chosen to introduce it in its MENY stores and selected SPAR locations. NorgesGruppen plays an important role in bringing this product to market, and this launch supports their goal of increasing access to healthy and high-quality seafood for Norwegian consumers.

“NorgesGruppen is committed to making fish and seafood accessible to everyone through a diverse selection. The launch from Lofoten and Salmon Evolution contributes to a broader range for our customers at MENY and SPAR. Furthermore, we aim to gain deeper insights into different consumer needs and hope that this product will create lasting value over time,” says Camilla Moe, Category Manager for Fresh Fish and Seafood at NorgesGruppen.