NORFOLK CHIPPY RECEIVES A BOOST WITH A NATIONAL FISH & CHIP AWARDS WIN

Norfolk chippy receives a boost with a National Fish & Chip Awards win. News has reached from the National Fish & Chip Awards that Eric’s Fish and Chips in Thornam, Norfolk has won the Digital Marketing title at the industry event.

In a time when competition within the quick-service space is heating up by the day, being able to capture the attention of current and new customers is crucial. Online food ordering and social media sharing means fish and chip operators have had to catch on quick for those golden opportunities to engage.

The prize-giving ceremony has a big following and is the highlight in the fish and chip sector’s calendar. Guests joined together to raise a toast to the creativity and innovation of the hopeful businesses in the Digital Marketing group and their efforts to perfect the art of online customer interaction.

Not only known for their abilities to deliver super-tasty fish and chips, the three finalists – which also included J-Henry’s Fish and Chips Hedge End in Southampton and the Real Food Café in Stirlingshire – have shown great skill in feeding audiences with top-quality content, impressing the judging committee with winning strategies for social media, creative campaigns, and active online presences.

However, this milestone ‘meme-ory’ in being named the 2025 Digital Marketing victor went to Eric’s Fish and Chips, with the team receiving the award from broadcasting favourite Matt Baker who emceed the event.

Caroline Southard, marketing manager at Eric’s Fish and Chips, says of the big win:

“We love to share the stories of life at our lovely Norfolk chippy and love to engage our customers in new and fun ways online and via email. It’s fantastic to be recognised as the winner of the digital marketing award. Thank you NFFF from all of us at Eric’s Fish and Chips in Thornham.”

One of the organisers of the awards ceremony is Andrew Crook, president of the National Federation of Fish Friers (NFFF), who says the industry is accelerating its skillsets when it comes to online communication:

“It’s vital for chippies to explore new avenues that keep customers flowing through their doors as there are so many dining options available. It’s important to adapt to stay relevant and remind people of why fish and chips is the best dish. Eric’s Fish and Chips’ level of campaign creativity and how it’s translated into sales success is brilliant, the team has pushed its boundaries to do so, and we’re delighted for its win.”

Richard Storer is the UK sales director at the potato processing business Agristo, which is the sponsor of the Digital Marketing award. He congratulates the new winner:

“We want to congratulate Eric’s Fish and Chips as it has clearly excelled and embraced the new world of digital marketing. To be successful it’s now far more than just offering a great product and service but capturing the ‘new digital world’- congratulations!”

For over a decade, the Norwegian seafood industry has proudly supported the fish and chip industry through the National Fish & Chip Awards. This year, Seafood from Norway will again welcome award winners to an exclusive study trip to Norway for an immersive three-day experience, highlighted by a day program aboard Langøy, one of Norway’s advanced frozen-at-sea vessels. This trip underscores the shared commitment to sustainability and excellence between Norway’s fishing industry and the UK’s fish and chip community.

For more information and bits on the National Fish & Chip Awards, please visit: www.thefishandchipawards.com.