PIONEERING GLOBAL SUCCESS AND ECONOMIC GROWTH FOR ICELANDIC COMPANIES

Pioneering global success and economic growth for Icelandic companies. The first of a series of features by Fish Focus, starting with our spotlight on Iceland. We will be posting an article every day, covering this amazing trip and showcasing the Icelandic Seafood industry, Icelandic heritage and the hospitality of the Icelandic people. You can read the whole publication here

Business Iceland, also known as ‘Íslandstofa’ is a public-private partnership established to improve the competitiveness of Icelandic companies in foreign markets and to stimulate economic growth through increased export.

The organisation plays a vital role in shaping the business landscape, developing international trade, attracting foreign investment, and supporting domestic enterprises in their endeavours to expand and develop.

Business Iceland’s main project under the fisheries sector is Seafood from Iceland

Their primary mission is to enhance the competitiveness of Icelandic businesses on a global scale, by creating a robust business environment that supports sustainable economic growth and innovation.

As Iceland continues to navigate the challenges and opportunities of the global economy, Business Iceland remains an important contributor to guiding the country’s business strategies.

Their efforts have contributed to the growth of key industries within their 6 main sectors which are: Energy & Green Solutions, Innovation, Creative Industries, Tourism, Fisheries, and Food & Natural Products.

Seafood from Iceland

Their main project under the fisheries sector is Seafood from Iceland, a platform for Icelandic companies in the fishing industry to work together on marketing under one brand of origin to maximise the value of the products.

The main objective of this project is to increase value and export value by raising awareness and improving the audience’s attitude toward seafood from Iceland.

By promoting Icelandic businesses and attracting foreign investment, Business Iceland helps to create jobs, drive innovation, and ensure sustainable economic development.

Business Iceland is a crucial player in guiding the country’s business strategies, with a focus on sustainability, innovation, and international collaboration.

The organisation is well-positioned to support Icelandic enterprises in their quest for global success and economic resilience.

Business Iceland serves as a cornerstone of Iceland’s economic strategy, driving growth through international engagement, support for innovation, and the promotion of a favourable business environment.

Its work not only benefits individual businesses but also strengthens the overall economic fabric of the nation.

Photo Caption, Left to Right: Alisa Catherine Silveira, Athol Dipple, Kevin Mitchell, Björgvin Þór Björgvinsson, John Lavery, Andrew Crook, Charlotte Mitchell, Kate Authers, Mary Aitken, Gavin Nicoll, Flosi Þorgeirsson, Jason Holland