SEACLOUD ACQUIRES MEOX’S ENVIRONMENTAL MONITORING PORTFOLIO

Seacloud acquires Meox’s environmental monitoring portfolio. Bluefront Equity-owned Seacloud, a provider of software and sensor technologies to the fish farming industry, has entered into an agreement to acquire Meox’s environmental monitoring products and software.

As part of the agreement, Seacloud acquires all intellectual property and commercial rights for Meox’s popular ‘Guardian’ product range. The Guardian products are battery-powered buoys that measure various water parametres such as oxygen, salinity, water flow, temperature, turbidity etc. The buoys are placed in fish cages and transmit data wirelessly to a cloud-based system.

Today, approximately 570 Guardian buoys are installed at fish farming facilities along the entire Norwegian coastline as well as in Iceland, Scotland, Faroe Islands and Greece. Going forward, Seacloud will be responsible for maintenance and sale of the buoys.

“Our objective is to offer both Seacloud’s and Meox’s customers a more holistic environmental monitoring solution than what is available today. We also look forward to bringing the Guardian-products into our product portfolio,” says Jens-Harald Jenssen, managing director of Seacloud.

The parties have not disclosed the financial details of the transaction, which sees Seacloud acquiring Meox’s subsidiary company GuardianAQ AS. The subsidiary has no employees.

More data in one system

Today, Seacloud offers sensors and software that provide an overview of the fish’s environmental conditions. Additionally, the company provides solutions that give an overview of equipment, operations and logistics. The solutions standardise, safeguard and make the fish farming industry’s work processes more efficient.

Seacloud’s customers have access to a dashboard that provides an easy-to-understand overview of environmental data from the marine environment. Going forward, sensor data from the Guardian buoys will be integrated with the Seacloud platform, thereby allowing fish farmers to have all their environmental data available in one single system.

Today’s users of Meox’s cloud-based software will be offered the opportunity to transfer to Seacloud’s software. The latter is one of the most sophisticated and flexible solutions available.

Growth and consolidation strategy

The acquisition of Meox’s product portfolio is part of Seacloud’s growth and consolidation strategy to build the fish farming industry’s most robust SaaS (Software-as-a-Service) company.

In August, Seacloud merged with the software company Naviaq to be able to provide an even more complete and cost-efficient, data-driven service offering to fish farmers. Both companies have Bluefront Equity as their largest shareholder.

Seacloud’s headquarter is based in Alta, North Norway. In addition, the newly merged Seacloud/Naviaq has offices in Trondheim, Namsos and Tromsø in Norway.

Meox is based in Namsos, Trøndelag county, Norway.