CUE THE MILLENNIAL NOSTALGIA, BUMBLE BEE AND BBMAK DEBUT ‘SNACK MEAL, BABY’ MUSIC VIDEO AND YES, IT’S ALL ABOUT TUNA

Cue the millennial nostalgia, Bumble Bee and BBMAK debut ‘Snack Meal, Baby’ music video and yes, it’s all about tuna. The new advertising campaign from the iconic seafood brand will have you humming the tuna tune in no time.

Raise your hand if you didn’t see this collaboration coming.

Remember ‘Back Here’, that song you couldn’t get out of your head as it played on every pop radio station in the summer of 2000? Well, BBMAK’s Billboard chart-topping song is back…and now it’s about a ‘Snack Meal, Baby’! Make that a tuna snack meal, please.

Bumble Bee is debuting a new advertising campaign featuring the talented trio better known to the millennial crowd as BBMAK, one of the original 2000s era ‘boy bands’. All three original band members, Mark Barry, Christian Burns, and Stephen McNally, star in the new ‘Snack Meal, Baby’ music video-esque ad for Bumble Bee, a tuna twist on ‘Back Here’, the band’s biggest hit song ever. Currently, BBMAK is touring the country as part of the Pop 2000 Tour, hosted by Chris Kirkpatrick of *NSYNC and performing alongside O-Town, LFO, and Ryan Cabrera.

“Partnering with Bumble Bee felt like a match made in heaven…BB Snack and BBMAK,” said Mark Barry, BBMAK. “We had a blast re-recording ‘Back Here’ and keeping the original melody while adding new tuna themed snack meal lyrics. Not to mention the treat of being able to try every flavour of Bumble Bee tuna pouches…it’s a tough call but my new personal favourite is the Applewood Smoke…so much flavour!”

In ‘Snack Meal, Baby’, rather than pining for a scorned ex-lover, the BBMAK trio are now craving Bumble Bee tuna, and ditching their other snacks in favour of the high-quality, great-tasting protein
snack. Developed by Bumble Bee in partnership with their creative agency of record, SOCIALDEVIANT, the spot begins airing today across Connected TV, YouTube, Meta, and TikTok, with additional video vignettes planned to release in late May and early June.

“Hearing a hit song from the past like ‘Back Here’ brings a wave of happy memories and you just can’t help but sing along,” said Dana Kowal, Senior Brand Marketing Director at Bumble Bee. “That’s how people feel about Bumble Bee tuna too – sometimes just taking a bite reminds you just how yummy it is. By partnering with BBMAK, we’re bringing back that feel-good nostalgia and encouraging millennials to give our protein packed, super affordable superfood a try.”

Featured in the campaign are a variety of fan-favourite Bumble Bee products including the classic product that all millennials will remember, Bumble Bee® Solid White Albacore Tuna in Water, as well as the growing line of Bumble Bee® Wild-Caught Tuna Pouches in innovative flavours like Applewood Smoke, and Bumble Bee® ‘Snack on the Run!’ Tuna Salad Kits in new Ranch flavour – perfect for on-the-go snack meals.

Follow Sing along with the ‘Snack Meal, Baby’ campaign on the Bumble Bee social media accounts at @bumblebeefoods (Instagram and TikTok). Visit BumbleBee.com for more information on products, and where to purchase near you.