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Eight new innovative products in the shrimp and crab categories. Thai Union North America launching new retail and foodservice offerings. Chicken of the Sea Frozen Foods adds eight new innovative products in the shrimp and crab categories

Thai Union North America (TUNA) President and CEO, Bryan Rosenberg, brought together the teams from both Chicken of the Sea Frozen Foods (COSFF) and Chicken of the Sea International (COSI) to determine how best to service the spike in the retail marketplace and the re emerging, though altered, Food Service business.  They developed a plan that leveraged Thai Union’s product development resources, COSI’s retail marketing expertise and COSFF’s extensive distribution relationships across multiple customer channels.  In the past year, the joint effort has resulted in COSFF’s launch of four new value-added products with a pipeline of four additional new innovative items including shrimp and crab value-added products, with plans for further new product introductions in the months ahead.

“Thai Union North America is unique in that it is made up of two strong organisations – Chicken of the Sea International and Chicken of the Sea Frozen Foods – both with powerhouse capabilities,” says Bryan Rosenberg, President and CEO, Thai Union North America. “With the brand recognition and 100 plus years of consumer marketing experience that Chicken of the Sea has built, and the strong experience in perishable categories of Chicken of the Sea Frozen Foods, the #1 supplier of shrimp in North America and market leader in multiple seafood product categories, we have enormous opportunity to leverage and integrate those strengths and grow the business. With the vast technical resources of Thai Union as an innovator and global leader in seafood, we’re confident that we can continue to deliver high-quality, sustainably-sourced seafood to our customers in both retail and foodservice.”

Through robust market analysis and close partner relationships, Thai Union North America identified numerous insights that inspired the new product launches. In addition to wellness trends – the desire for healthy and sustainable protein options – the brand also considered that consumers are looking to replicate restaurant experiences at home, making their favourite meals in their own kitchens that they would typically order in restaurants. All of these observations, including the fact that in 2020 frozen seafood was up 38% across consumers, from Gen Z to Seniors*, were taken into consideration during the development of COSFF’s eight new shrimp and crab products that are now available for both retail and food service:

  • Crispy Stuffed Shrimp available in the following flavours:

*IRI Shopper Loyalty Database