HALF OF BRITS DON’T KNOW HOW TO COOK FISH AND CHIPS, NEW FIGURES REVEAL

HALF of Brits don’t know how to cook fish and chips, new figures reveal.  Survey by AO.com reveals majority of Brits ‘losing confidence in preparing even the simplest of British dishes.’ The UK’s leading electrical retailer, AO.com has launched a new campaign to get Brits back into the kitchen – sharing tips, advice and recipe hacks to help the nation rediscover their love for cooking.

New figures have revealed that almost half of Brits don’t know how to cook fish and chips. The country’s ‘concerning’ cooking decline has been uncovered in a major study by AO.com, the UK’s leading electrical retailer.

It found that just 55% of 3,000 respondents would be able to confidently make the British classic themselves. Furthermore, it found that just 63% could make a full English breakfast, 58% could cook bangers and mash, 56% could rustle up Christmas dinner, and just 51% could make cottage pie.

Classic desserts are clearly a struggle for Brits, too – with low percentages saying they’d feel confident cooking a Christmas pudding (19%), sticky toffee pudding (19%) or jam roly poly (19%).

AO.com’s survey results have been revealed as the national retailer launches a new campaign to get Brits back into the kitchen – sharing tips, advice and recipe hacks to help the nation rediscover their love for cooking.

Commenting on the results, Jay Lockton, oven expert at AO.com, said:

“Kitchens should be a place of creativity and joy, but our data shows that a lot of people in the UK are losing confidence in preparing even the simplest of British dishes. It’s not just about tradition, cooking can bring people together and create lasting memories. We want to reignite that passion and show people that with the right tools and some easy tips, anyone can cook their favourite meals from scratch.”

Nationwide, the data found Gen Z – people between the age of 16 and 27 – to be least confident when it comes to making fish and chips, with just 39% saying they would be able to. The figures were slightly higher for their Millennial (51%), Gen X (56%) and Baby Boomer (65%) counterparts.

Overall, it also revealed how culinary confidence increases with age – with Baby Boomers far more adept at cooking British classics. The vast majority of this age group said they would have no problem making a full English breakfast (81%), bangers and mash (78%) or shepherd’s pie (71%).

Jay Lockton said:

“Based on our findings, many younger people may be opting for convenience foods or takeaways due to their busy schedules and the perception that cooking from scratch is time-consuming or difficult. But with simple guidance and the right tools, we believe everyone can rediscover the joy and simplicity of homemade meals.”

In light of the findings, electronics retailer AO.com has released a recipe hub to get more Brits back into baking.

For more information visit AO.com.