IPNLF WELCOMES THE GREEN FISH COMPANY AS ITS NEWEST MEMBER

IPNLF Welcomes the Green Fish Company as its newest member. Established in 2022 and partnering with the artisanal fishers who form the St. Helena Commercial Fishermen’s Association, on the British South Atlantic territory of St. Helena Island, The Green Fish Company (TGFC) was born out of the desire to offer consumers a premium canned yellowfin tuna that is sustainably and ethically sourced, and British.

The Green Fish Company plans to reopen an original cannery site on the island to deliver one-by-one caught tuna. As St Helena is a British Overseas Territory, TGFC aims to offer the first ever British one-by-one caught tuna. By fishing with these pole-and-line methods under strict quotas, the cannery can ensure all tuna produced is environmentally sustainable and socially responsible.

Their mission is for their tuna to always be caught using only the ‘One hook, One line, One fish at a time’ (one-by-one) method and for their product to go to market as ‘British caught, British processed and British canned tuna’.

Their commitment is supported by the 2021 St Helena Fisheries Bill, which banned the use of destructive tuna fishing gears throughout St Helena’s Exclusive Economic Zone (EEZ), making these waters one of the world’s first exclusively one-by-one tuna fishing zones. This legislation not only helps to ensure the long-term protection of the island’s valuable tuna resources, and the fishers that critically rely upon them, but it has also opened up new market opportunities and created a space for companies like TGFC.

The same principles that TGFC supports on the water are embedded in their business operations and they are committed to entering this complex market in the most ethical, responsible way possible with full transparency on their operations and processes. They hope that, in offering consumers a new choice, they can set a new standard in the British tuna market for sustainability.

Martin Purves – Managing Director IPNLF:

“IPNLF’s work is made possible by strong partnerships and engagement from our members and we are excited to have The Green Fish Company join us at this early stage of their development. After being closely involved with the development of the St Helena Fisheries Bill last year, we are delighted to see the opportunities this is already bringing to the island and look forward to engaging with the fisheries and TGFC more closely.“

Malcolm Williams — Founder and CEO The Green Fish Company:

“Demonstrating the greatest of respect and due care – for our colleagues, our partners, our island community, for the oceans that provide our livelihood, and for the wider environment, whilst being committed to ensuring the success of our business in an ethical and sustainable manner – MUST remain at the core of everything we do”…because there is no Planet B.