KINGFISH COMPANY FORMS STRATEGIC PARTNERSHIP WITH RETAIL GIANT AUCHAN

Kingfish Company forms strategic partnership with retail giant Auchan. The Kingfish Company has partnered with leading European retailer Auchan as a part of its planned expansion with environmentally conscious retailers across Europe.

The news closely follows the company’s recent announcement of partnering with European retailer Conad in Italy.

A company statement said:

“The Kingfish Company’s ongoing ambition to increase distribution and grow demand for its high-value fish has resulted in another new partnership with leading European retailer Auchan in France. The Kingfish Company’s Yellowtail Kingfish will be available nationwide with Auchan starting this month. A similar agreement was announced this week, with the Italian retailer Conad.”

Auchan is one of the five largest supermarket and hypermarket chains in France. It is present in 13 countries and its offer encompasses all food trade formats (hypermarkets, supermarkets, convenience stores, click-and collect and e-commerce) with 1985 points of sale.

The offering of the Yellowtail Kingfish (Sériole Lalandi in French) in Auchan focuses on whole fish and is part of The Kingfish Company’s expansion strategy into environmentally conscious retail leaders across Europe.

The Yellowtail Kingfish from The Kingfish Company is certified by the Aquaculture Stewardship Council (ASC) and Best Aquaculture Practices (BAP), and sets a new bar in sustainable, non-GMO, and antibiotic-free high-quality seafood.