SEAFOOD FROM ICELAND AND THE NATIONAL FISH AND CHIP AWARDS

Seafood from Iceland and The National Fish and Chip Awards. The first of a series of features by Fish Focus, starting with our spotlight on Iceland. We will be posting an article every day, covering this amazing trip and showcasing the Icelandic Seafood industry, Icelandic heritage and the hospitality of the Icelandic people. You can read the whole publication here

Seafood from Iceland and the National Federation of Fish Friers (NFFF) have formed a strategic partnership aimed at promoting Icelandic seafood in the UK markets, particularly within the fish and chips industry.

The National Federation of Fish Friers (NFFF) organise the National Fish and Chip Awards in the UK, which gets bigger each year with new award categories added as the industry develops and innovates.

Andrew Crook, President of the NFFF told fish focus:

“We are absolutely delighted to have this strategic partnership with Seafood from Iceland and their sponsorship of the ‘Restaurant of the Year’ category, which has added an extra dimension to the awards.

“This year’s visit to Iceland with the 2023 winners, Fish City, Belfast and the 2024 winners, Knight’s Fish Restaurant, Glastonbury, gave us a fantastic insight into the source of the Icelandic cod that we use so much in the UK fish and chip sector.”

Björgvin þór Björgvinsson, Head of Fisheries Seafood from Iceland added:

“Seafood from Iceland Frozen at Sea (FAS) cod fillets are perfect for the UK fish and chip industry. We have forged an intrinsic relationship with the NFFF and its members, running promotions on National Fish and Chip Day and supporting the National Fish and Chip Awards.”

The Seafood from Iceland ‘Fishmas’ promotion was run in the UK for two years in 2021 and 2022, utilising marketing materials such as posters, aprons, reusable shopper bags and competitions to win a ‘Fishmas Feast’ in 2021 and a trip for two to Iceland in 2022.

The winners of the trip for two to Iceland, were Paul and Sue Matejtschuk, who were treated to a wonderful ‘Fishmas Village Tour’ with a visit to a freezing trawler, fish factory and the Blue Lagoon.

Björgvin þór Björgvinsson added:

“The sponsorship of the National Fish and Chip Awards ‘Restaurant of the Year’ in 2023 and 2024 gave us the opportunity to host a visit to Iceland at the end of May 2024 and it was a pleasure to meet the owners of Fish City and Knight’s Fish Restaurant and to let them see the source of their FAS cod.”

National Federation of Fish Friers (NFFF)

The NFFF is the official body representing the fish and chips industry in the UK. It provides support, training, and resources to fish and chip shops, ensuring high standards in this traditional British food sector.