SSC TO MAKE DEBUT APPEARANCE AT WINTER FANCY FOOD SHOW
SSC to make debut appearance at Winter Fancy Food Show in San Francisco. The Scottish Salmon Company Scotland’s leading producer of the finest sea loch fresh Scottish Salmon, will showcase its fresh and smoked Lochlander Salmon to a global audience of leading specialty food and drink representatives.
This marks the first time SSC will have brought its Scottish Salmon to the West Coast of America. As the only Scottish producer in the UK Pavilion, SSC will seek to build on the steady growth it has already seen within the American market.
Lochlander Salmon has been developed exclusively by SSC for premium restaurateurs, up-market hotels and top-class chefs in the USA. It was introduced to the North American market last year where demand for quality, traceability and Scottish provenance continues to grow. Lochlander Salmon are raised in superior marine conditions to help ensure a delicious taste and natural health benefits through robust levels of Omega 3 and 6 fatty acids. The brand focuses on Scottish ‘Sea Loch’ Provenance, sustainable farming and excellence in animal care. SSC recently announced that it is the first salmon producer in Scotland to be awarded 2-star Best Aquaculture Practice (BAP) certification for all its marine and processing sites.
Also coming soon from SSC is its Native Hebridean Salmon. This is a unique strain of Scottish Salmon descended from stock sourced from the freshwater loch systems of North Uist in the Outer Hebrides of Scotland. Native Hebridean Salmon is heir to an ancestral bloodline stretching back millennia. Descended from Hebridean stock, SSC’s Native Hebridean salmon are only reared in Hebridean freshwater and sea lochs. The Federation of Chefs Scotland recently gave our Native Hebridean salmon an unequivocal “stamp of approval” for its outstanding quality, sea fresh taste, firmness and handling attributes.
Since 2011, SSC’s exports have more than doubled and currently accounts for over half of sales. With a clear focus on developing a platform for sustainable business growth, driving exports is a core priority for SSC, with our growth strategy underpinned by Scottish Provenance.
Craig Anderson, Chief Executive of The Scottish Salmon Company, said: “We are delighted to make our inaugural appearance at the Winter Fancy Food Show. We take great pride in our Scottish roots and heritage and are passionate about our Scottish provenance. This is demonstrated through our commitment to bringing the finest quality Scottish Salmon to worldwide markets. I am proud to showcase our leading Scottish Salmon on the West Coast of America for the first time.
Organised by the Specialty Foods Association, the Winter Fancy Food Show is the largest marketplace devoted exclusively to specialty foods and beverages in North America. Over 1,400 specialty food companies will present at the Show, with exhibitors drawn from around the globe.
SSC will be showcasing its Lochlander and Native Hebridean Salmon at stand #1955 in the UK Pavilion, South Hall (#1951-1961).