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Navigating a volatile landscape. The conflict in the Middle East is now entering its second month. While there have been attempts at diplomatic engagement, progress remains fragile and the overall situation […]
Increased salmon volumes and high wild fish prices drove growth in seafood exports in March. Norway exported seafood worth NOK 15.5 billion in March. This represents an increase of NOK […]
Haaland and Norwegian seafood extend partnership through autumn 2028. The Norwegian Seafood Council (NSC) and Erling Braut Haaland are extending their partnership, with the football star continuing as an ambassador […]
Traditional and international: Cured Norwegian fish across the globe. From the south of Europe, all the way to the Caribbean and to the African continent – Norwegian cured fish, known as […]
Whitefish at a crossroads: record-low cod, a tight haddock market and what it means for UK buyers. By Eivind Hestvik Brækkan, seafood analyst, Norwegian Seafood Council (NSC). Let’s start with […]
Prawns in the UK Market Report 2026, unveiled at the Norway–UK Seafood Summit, positions cold-water prawns as one of the most compelling growth opportunities in UK foodservice. While prawns already […]
Redefining the future of seafood: powered by innovation, anchored on sustainability. Collaboration, innovation and sustainability were at the heart of discussions at the Norwegian Seafood Council’s annual arena for influential […]
The seafood trends driving rapid change in 2026 . The ‘transformation economy’, shifting demographics and going viral in Asia. Sharing key insights from its annual conference in January, the Norwegian […]
Seasonal skrei on culinary migration across markets. Skrei cod is famous for its long migration from the Barents Sea to the coast of Norway. Caught only seasonally from January to […]
Norway–UK Seafood Summit 2026: Exclusive market insights and industry debate in London. The Norwegian Seafood Council (NSC) will host the Norway–UK Seafood Summit on 24 February 2026 at the historic Fishmongers’ Hall […]
Decline in Norwegian seafood exports for second consecutive month. Norway exported seafood worth NOK 16.6 billion in November. This is a decrease of NOK 608 million, or 4 per cent, compared […]
Unlocking poké’s potential – NSC research signals major growth opportunity as consumers inspired to prepare raw fish at home. 42% of UK consumers opt for poké out of the home, […]
Norway’s sustainable, zero-waste seafood. As World Food Day approaches and the spotlight shines on global collaboration for a food-secure future, the Norwegian Seafood Council highlights Norway’s commitment to caring for our […]
Health, nutrition and origin highlighted in new Erling Haaland x Seafood from Norway Campaign. A balanced diet is important when it comes to physical performance, and according to Erling Haaland, […]
Resilient ties: Norway–UK seafood trade grows in 2025. Read Fish Focus latest publication focusing on Seafood from Norway. Norwegian seafood exports to the UK grew in the first half of 2025, […]
Holmøy: A proud tradition anchored in the Arctic. Read Fish Focus latest publication focusing on Seafood from Norway. Sortland, Norway – Nestled along Norway’s Arctic coastline, Sortland is a town where […]
Norway’s aquaculture innovators paving the way for a more sustainable seafood industry. Norway’s seafood industry could not exist as it does today without a culture of innovation at its core. Innovation […]
Bjørn-Erik Stabell appointed UK director of the Norwegian Seafood Council, bringing global expertise to key market. The Norwegian Seafood Council (NSC) has appointed Bjørn-Erik Stabell as its new UK Director, […]
Alternative fish species could edge into spotlight as consumers grapple with inflation, finds NSC research. With 47% of consumers citing cost as a barrier to eating seafood, new research from […]
Norwegian salmon continues to lead global sushi category 40 years on from its introduction to Japan. the Norwegian Seafood Council looks back on Project Japan – the initiative that introduced […]
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