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Sashimi revolution in China accelerates growth opportunities for imported salmon. Sashimi rules the salmon category in China, according to NSC research, offering an opening for salmon imports Ahead of World Seafood […]
Cold-water prawns and the new value equation: Why 2026 could be a breakthrough year for UK foodservice. Cold-water prawns are emerging as one of the most promising growth categories in […]
After the storm, comes the calm. Bjørn-Erik Stabell, UK Director at the Norwegian Seafood Council (NSC), explains that despite record-low Norwegian quotas and a challenging first half of the year, […]
Norway’s World Cup team tops up 500kg seafood supply ahead of England quarter-final. Additional seafood shipment sent to the team camp as Norway’s World Cup nutrition strategy continues to attract […]
From sea to fryer: why provenance is becoming one of the fish and chip sector’s strongest tools. Provenance is becoming more than a sourcing message, according to the Norwegian Seafood […]
Norwegian seafood exports fall on quotas, currency and unrest. Norway exported seafood worth NOK 84.5 billion in the first half of the year. This represents a decline of NOK 669 million, […]
From sea to fryer: why provenance is becoming one of the fish and chip sector’s strongest tools. Norwegian Seafood Council and industry partners highlight how verified origin, traceability and supply […]
Street-food-inspired seafood offers a new route to growth for fish and chip shops Chef-led recipe inspiration showcases how Norwegian whitefish can help fish and chip shops tap into the street-food […]
Significant opportunity for seafood targeting the “protein boom” using clearer messaging and more convenient formats. With 20% of UK consumers now following a high-protein diet[1] the seafood industry is in […]
Navigating a volatile landscape. The conflict in the Middle East is now entering its second month. While there have been attempts at diplomatic engagement, progress remains fragile and the overall situation […]
Increased salmon volumes and high wild fish prices drove growth in seafood exports in March. Norway exported seafood worth NOK 15.5 billion in March. This represents an increase of NOK […]
Haaland and Norwegian seafood extend partnership through autumn 2028. The Norwegian Seafood Council (NSC) and Erling Braut Haaland are extending their partnership, with the football star continuing as an ambassador […]
Traditional and international: Cured Norwegian fish across the globe. From the south of Europe, all the way to the Caribbean and to the African continent – Norwegian cured fish, known as […]
Whitefish at a crossroads: record-low cod, a tight haddock market and what it means for UK buyers. By Eivind Hestvik Brækkan, seafood analyst, Norwegian Seafood Council (NSC). Let’s start with […]
Prawns in the UK Market Report 2026, unveiled at the Norway–UK Seafood Summit, positions cold-water prawns as one of the most compelling growth opportunities in UK foodservice. While prawns already […]
Redefining the future of seafood: powered by innovation, anchored on sustainability. Collaboration, innovation and sustainability were at the heart of discussions at the Norwegian Seafood Council’s annual arena for influential […]
The seafood trends driving rapid change in 2026 . The ‘transformation economy’, shifting demographics and going viral in Asia. Sharing key insights from its annual conference in January, the Norwegian […]
Seasonal skrei on culinary migration across markets. Skrei cod is famous for its long migration from the Barents Sea to the coast of Norway. Caught only seasonally from January to […]
Norway–UK Seafood Summit 2026: Exclusive market insights and industry debate in London. The Norwegian Seafood Council (NSC) will host the Norway–UK Seafood Summit on 24 February 2026 at the historic Fishmongers’ Hall […]
Decline in Norwegian seafood exports for second consecutive month. Norway exported seafood worth NOK 16.6 billion in November. This is a decrease of NOK 608 million, or 4 per cent, compared […]
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