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Cold-water prawns and the new value equation: Why 2026 could be a breakthrough year for UK foodservice. Cold-water prawns are emerging as one of the most promising growth categories in […]
After the storm, comes the calm. Bjørn-Erik Stabell, UK Director at the Norwegian Seafood Council (NSC), explains that despite record-low Norwegian quotas and a challenging first half of the year, […]
Norway’s World Cup team tops up 500kg seafood supply ahead of England quarter-final. Additional seafood shipment sent to the team camp as Norway’s World Cup nutrition strategy continues to attract […]
From sea to fryer: why provenance is becoming one of the fish and chip sector’s strongest tools. Provenance is becoming more than a sourcing message, according to the Norwegian Seafood […]
Norwegian seafood exports fall on quotas, currency and unrest. Norway exported seafood worth NOK 84.5 billion in the first half of the year. This represents a decline of NOK 669 million, […]
From sea to fryer: why provenance is becoming one of the fish and chip sector’s strongest tools. Norwegian Seafood Council and industry partners highlight how verified origin, traceability and supply […]
Street-food-inspired seafood offers a new route to growth for fish and chip shops Chef-led recipe inspiration showcases how Norwegian whitefish can help fish and chip shops tap into the street-food […]
Significant opportunity for seafood targeting the “protein boom” using clearer messaging and more convenient formats. With 20% of UK consumers now following a high-protein diet[1] the seafood industry is in […]
Navigating a volatile landscape. The conflict in the Middle East is now entering its second month. While there have been attempts at diplomatic engagement, progress remains fragile and the overall situation […]
Increased salmon volumes and high wild fish prices drove growth in seafood exports in March. Norway exported seafood worth NOK 15.5 billion in March. This represents an increase of NOK […]
Haaland and Norwegian seafood extend partnership through autumn 2028. The Norwegian Seafood Council (NSC) and Erling Braut Haaland are extending their partnership, with the football star continuing as an ambassador […]
Traditional and international: Cured Norwegian fish across the globe. From the south of Europe, all the way to the Caribbean and to the African continent – Norwegian cured fish, known as […]
Whitefish at a crossroads: record-low cod, a tight haddock market and what it means for UK buyers. By Eivind Hestvik Brækkan, seafood analyst, Norwegian Seafood Council (NSC). Let’s start with […]
Prawns in the UK Market Report 2026, unveiled at the Norway–UK Seafood Summit, positions cold-water prawns as one of the most compelling growth opportunities in UK foodservice. While prawns already […]
Redefining the future of seafood: powered by innovation, anchored on sustainability. Collaboration, innovation and sustainability were at the heart of discussions at the Norwegian Seafood Council’s annual arena for influential […]
The seafood trends driving rapid change in 2026 . The ‘transformation economy’, shifting demographics and going viral in Asia. Sharing key insights from its annual conference in January, the Norwegian […]
Seasonal skrei on culinary migration across markets. Skrei cod is famous for its long migration from the Barents Sea to the coast of Norway. Caught only seasonally from January to […]
Norway–UK Seafood Summit 2026: Exclusive market insights and industry debate in London. The Norwegian Seafood Council (NSC) will host the Norway–UK Seafood Summit on 24 February 2026 at the historic Fishmongers’ Hall […]
Decline in Norwegian seafood exports for second consecutive month. Norway exported seafood worth NOK 16.6 billion in November. This is a decrease of NOK 608 million, or 4 per cent, compared […]
Unlocking poké’s potential – NSC research signals major growth opportunity as consumers inspired to prepare raw fish at home. 42% of UK consumers opt for poké out of the home, […]
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