BLUMENTHAL SIGNS WITH MURRAY COD

Blumenthal signs with Murray Cod Australia. Murray Cod Australia has announced the appointment of Michelin starred, Heston Blumenthal and The Fat Duck Group, as the business’s key advocate in a five year agreement.

Blumenthal is Chef Patron of several acclaimed restaurants in the UK, and along with his team, will be an advocate of Aquna Sustainable Murray Cod. He will also look to showcase the sustainable pond-grown fish including through the group’s social media networks, and where appropriate, as events and in their restaurants. He will also provide assistance and advice with menu and product developments.

Murray Cod chairman Ross Anderson said Mr Blumenthal’s involvement would further their product as a luxury food brand.

“Heston’s imaginative and inventive ideas will extend to menu and product development and will mesh perfectly with the innovative ethos of the team at MCA,” Mr Anderson said.

Mr Blumenthal said: “The innovative way they have created a luxury fish product by combining natural processes evolved over millions of years with cutting edge technology aligns with the way I approach food and cooking, resulting in fantastic quality.”

Based in the Riverina, New South Wales, they produce premium, pond-grown Murray cod. Their pioneering people have crafted a luxurious farmed cod by improving on nature. They have shaped a future for Australia’s native fish, which has an extraordinary history.

About Murray Cod

The name, Aquna Sustainable Murray Cod, is derived from the word “Akuna” – an Australian aboriginal word meaning “the way forward” and “flowing water”. The  letter ‘q’ was used as it provides synergy with aquaculture and represents the company’s dedication to innovation.

The company grow high-quality Murray cod in open ponds (or dams) on the Murray-Darling Basin river system – the fish’s native environment. With the belief that these ideal conditions make their cod the best-tasting on the market; better than fish farmed in indoor, tank-based systems .

With a commercial fishing ban on wild Murray cod, and an increasing appetite for the iconic fish, Aquna has responded by developing a versatile ingredient that gives chefs new and flexible ways of including white-fleshed Murray cod on the menu.

By using a land-based aquaculture model, Aquna has one of the lowest environmental footprints in the industry. On 30 March 2011, Aquna, which trades as Murray Cod Australia Limited, was publicly listed on the Australian Securities Exchange (MCA:ASX).

The company vision is to make sustainably-farmed Murray cod the fine-dining fish of choice in Australasia and around the globe.

Their mission is to produce great-tasting Murray cod, fully traceable from pond to plate, in a way that’s respectful to the environment, their growers, and community.